By Shekhar Gupta
Brand guru Alyque Padamsee had a favourite boast: Clients ask me to reposition their brands. I tell them, I never reposition my brand. I just reposition my competitor’s brand.
Alyque, unfortunately passed away recently. Or it would have been fun to go chat with him on how Narendra Modi and Amit Shah have done exactly the opposite: Blundered into becoming the opposite of the brand proposition that conquered the vote bazaar in 2014.
Shekhar Gupta, chairman and editor-in-chief of ThePrintIn the run-up to the summer of 2014, Modi rarely spoke any words of negativity and none of pessimism. His message was strong, consistent, convincing: Development, growth, jobs, hard power, achche din (better times) on all fronts. He promised a clean, decisive, minimum government, with maximum governance. He talked of the future and how he would revolutionise it, particularly for India’s youth. If at all he brought up the past, it was the failings, policy paralysis, non-governance of UPA-2, the humiliation of its Prime Minister, the scandalous mess with environmental clearances and, indeed, its many scams. He wasn’t dividing or polarising. His campaign theme was: Sabka saath, sabka vikas (to be with all, and to enable all to grow).
The underlying message was: I know the problems. I am coming with solutions. Give me the mandate, time and trust. It was a great product. It demolished its competition.
Six months to go for the next elections, his message is mostly the opposite. He emerged as India’s strongest Prime Minister since Indira Gandhi, but now complains that the Congress doesn’t let him work. It even objects to his saying ‘Bharat Mata ki Jai‘, he said in the recent election campaign. So, the same 10, Janpath cabal that throttled Manmohan Singh, apparently, is strangling him as well, with just 47 in the Lok Sabha. He promised minimum government, but now flaunts his more sarkari schemes. Instead of listing corruption scams he busted and the guilty he punished, he plugs the many new and old alleged sins of the Gandhi and Chidambaram families. This, after 54 months in power and full misuse of the “agencies”.
Instead of minimum government and a Gujarat-like entrepreneur-led growth, he is offering more handouts. He talks rarely of the future now, and is obsessed with the past-a very distant one: Jawaharlal Nehru, his father and daughter and Patel and Shastri. The promise of jobs, vikas, prosperity is shelved. Instead of unity, sabka saath etc., religious polarisation is the mission of the season. Yogi Adityanath and Shah are its heavy artillery.
This is how dramatically he has repositioned his own brand or product, seeking votes against his rivals’ ancient past than on his own performance and promises going ahead. Almost like: Oh, they are asking for jobs? Give them cow…
The jobless armies of youthful India while away time at village squares playing carrom, cards, or just smoking, chatting, or mostly watching rubbish on their Chinese smartphones with almost-free data. They are getting angrier and desperate. Are they willing to sacrifice it all, their aspiration and quest for self-esteem which brought Modi to power and now shift their heart and soul to protect the cow? It doesn’t show in the recent election results.
If anything, jubilant Modi critics and activists are wrong in blaming these results merely on rural, farmer distress. Data shows the BJP has lost most of the cities in these states. The biggest, loudest and the most optimistic Modi supporters were the urban and semi-urban middle classes and unemployed youth. They aren’t fired by the call to resurrect Nehru in 2018 and then cremate him again.
After the verdict of 2014, I had written that this is the rise of India’s millennial, non-ideological, transactional, “I-don’t-owe-you-nothing” generation. They detested entitlement of all kinds, especially of dynasty, and accordingly reduced Congress to nothing. Modi and Shah are now calling them to fight the same dynasty again. It isn’t working. The voter is bemused, and her question seems to be, lekin aap toh aise na thhe (this isn’t who I thought you were).
In that genius 2014 campaign, Modi used a wonderful story to take apart Sonia Gandhi and her NAC’s welfarism. A farmer, walking through a forest, crossed the path of a hungry lion. The lion crouched to kill and eat him. But the farmer was calm.
“Don’t be suicidal,” he told the lion, “or I will shoot you with my gun”.
The lion paused, frowned, gave the farmer a close look, and asked, “but where is the gun?”
The farmer pulled out a folded paper from his kurta pocket and said, “here, sher bhai, not the gun yet, but Soniaji has given me a gun licence”.
Thousands laughed and understood the message. That poverty, underemployment, aspiration today was not to be addressed with silly entitlement schemes, even if backed with rights-based laws (the gun licence metaphor). He also called MGNREGA the greatest evidence of (mostly) the Congress government’s failure for decades. Now he’s throwing more money into it, and offering more and more similar yojanas, Ayushman Bharat being his “gun licence” for the health of the poor. He defeated the dynasty in 2014, but embraced its political economy. His non-ideological voters, who made the difference in 2014 and until Uttar Pradesh last year, must be confused, and it shows.
Arun Shourie was prescient in describing the BJP government as “Congress plus a cow” so early in its tenure. If anything, he was being kind. It is Congress plus a cow, but Congress of an older, Indira era. It swears by the public sector, shoving more taxpayer money into banks she nationalised, getting one PSU to buy another, maligning rivals as unpatriotic. If Modi’s BJP is the old Congress plus a cow, where is the product differentiation? Okay, Modi, Shah, even Mohan Bhagwat aren’t dynasts. But what is so different and attractive about what they bring to the table? A fear of minorities? It’s a non-starter.
The BJP’s one key promise was busting corruption. It is true that we haven’t seen major scandals under it and Modi’s titanium image for personal integrity is undented. But corruption lower down, where the citizen-state friction takes place, is worse than before. All categories of taxmen, given draconian new powers, targets and licence to be vindictive, are on a rampage. In Mumbai, for example, the old, Congress-style rent-seeking on building permits and property transfers seems to be back, and anyone you talk to is complaining. Of course, in whispers. Nobody wants a call from the taxman or a visit from ED or CBI.
Meanwhile, what is the government’s record in scandal-busting? The 2G case has unravelled and all suspects acquitted. In coal, all Congress/UPA politicians and corporates have gone scot-free, while three innocent IAS officers have been jailed for doing nothing corrupt and that too under a law this government has repealed.
Commonwealth Games, Adarsh, Air India purchases, all the storied scams that turned India’s politics upside down are forgotten, with no guilty punished, very few under trial. The government and its agencies have spent all their time fixing rivals in new cases, and failed at that too.
Narendra Modi and Shah entered 2014 with an aura that there was nothing that was broken they couldn’t fix. Now they look and sound bitter, angry, victimised, vindictive, negative and are seeking votes against their comprehensively defeated opponents rather than for themselves. Why such a spectacular self-repositioning while on a winning ticket? Alyque Padamsee would laugh.
India’s perilous obsession with Pakistan
By Nissim Mannathukkaren
Come Indian elections, the bogey of Pakistan has overwhelmed the nationalist discourse in the shrillest manner, with the Prime Minister and other Ministers’ relentless branding of the Congress/Opposition as ‘anti-national’ and as ‘agents of Pakistan’. Further, the Prime Minister even made an unprecedented threat of using nuclear weapons against Pakistan.
As a country born of the two-nation theory based on religion, and then having to suffer dismemberment and the consequent damage to the very same religious identity, it is obvious why Islamic Pakistan must have a hostile Other in the form of a ‘Hindu India’. But what is not obvious is why India, a (much larger) secular nation, must have a hostile antagonist in the form of Pakistan.
It is widely recognised that the fulcrum of the Pakistani state and establishment is an anti-India ideology and an obsession with India. But what has scarcely received notice is that India’s post-Independence nationalism has been equally driven by an obsession with Pakistan. Of course, this obsession acquires a pathological dimension under regimes, like the present one, which thrive on hyper-nationalism and a ‘Hindu India’ identity.
But, this hyper-nationalistic urge to ‘defeat’ Pakistan and to gloat over every victory, both real and claimed, is ultimately self-defeating, and comes with huge human and material costs. Much of these costs are hidden by jingoism masquerading as nationalism.
Words often used regarding the Pakistani state’s actions, even by critical Pakistani voices, are ‘delusional’ and ‘suicidal’, and rightly so. For, no level-headed state would seek to attain military parity with a country that is six and half times larger in population, and eight and a half times bigger economically. HussainHaqqani, the Pakistani diplomat and scholar, compared it to “Belgium rivalling France or Germany”. Pakistan’s vastly disproportionate spending on the military has been self-destructive for a poor nation.
In 1990, Pakistan was ahead of India by three places in the Human Development Index. In 2017, Pakistan was behind India by 20 ranks, a sad reflection of its ruinous policies.
More critically, the Pakistani state’s sponsorship of Islamist terror groups has been nothing less than catastrophic. What the world, including India, does not recognise is that Pakistan, ironically, is also one of the worst victims of Islamist terrorism. In the period 2000-2019, 22,577 civilians and 7,080 security personnel were killed in terrorism-related violence in Pakistan (the number of civilian/security personnel deaths from Islamist terrorism in India, excluding Jammu and Kashmir, was 926 in during 2000-2018).
The fact that Pakistan has suffered much more than India in their mutual obsession cannot hide the equally serious losses that India has undergone and is willing to undergo in its supposedly muscular pursuit of a ‘no dialogue’ policy with Pakistan.
Wars and military competition produce madness. Nothing exemplifies this more than India-Pakistan attempts to secure the Siachen Glacier, the inhospitable and highest battle terrain in the world. India alone lost nearly 800 soldiers (until 2016) to weather-related causes only. Besides, it spends around ?6 crore every day in Siachen. Operation Parakram (2001-02), in which India mobilised for war with Pakistan, saw 798 soldier deaths and a cost of $3 billion. This is without fighting a war. Add to this the human and economic costs of fighting four wars.
Granted, the proponents of India’s muscular nationalism who want only a military solution in Kashmir might close their eyes to the killings of some 50,000 Kashmiri civilians and the unending suffering of Kashmiris, but can they, as nationalists, ignore, the deaths of around 6,500 security personnel in Kashmir and the gargantuan and un-estimated costs of stationing nearly 5 lakh military/para-military/police personnel in Kashmir for 30 years?
Ten years ago, Stephen P. Cohen, the prominent American scholar of South Asia, called the India-Pakistan relationship “toxic” and notably termed both, and not just Pakistan, as suffering from a “minority” or “small power” complex in which one is feeling constantly “threatened” and “encircled”. Tellingly, he argues that it is the disastrous conflict with Pakistan that has been one of the main reasons why India has been confined to South Asia, and prevented from becoming a global power.
Here, one should ask the most pertinent question: why does India compete with Pakistan in every sphere, from military to sport, rather than with, say, China, which is comparable in size and population, and which in 1980 had the same GDP as India? (China’s GDP is almost five times that of India’s now.)
Of course, emulating China need not mean emulating its internal authoritarianism or its almost colonial, external economic expansionism. On the contrary, it is to learn from China’s early success in universalising health care and education, providing basic income, and advancing human development, which as AmartyaSen has argued, is the basis of its economic miracle. It is precisely here that India has failed, and is continuing to fail.
Therefore, despite India being one of the fastest growing major economies in the world since 1991 (yet, only ranked 147 in per capita income in 2017), its social indicators in many areas, including health, education, child and women welfare, are abysmal in comparison with China’s. Worryingly, in the focus on one-upmanship with Pakistan, India’s pace in social indicator improvement has been less than some poorer economies too. The phenomenal strides made by Bangladesh in the social sector are an example.
Here, a look at the military expenditures is revealing: while India spent $63.9 billion (2017) and Pakistan $9.6 billion (2018-19), Bangladesh spent only $3.45 billion (2018-19). Only a muscular and masculine nationalism can take pride in things such as becoming the fifth largest military spender in the world, or being the world’s second largest arms importer. The bitter truth hidden in these details is that India, ranked 130 in the HDI (and Pakistan, 150), simply cannot afford to spend scarce resources on nuclear arsenals, maintaining huge armies or developing space weapons. Besides, in an increasingly globalised world, military resolution between a nuclear India and Pakistan is almost impossible.
The more India, the largest democracy in the world, defines itself as the Other of Pakistan, a nation practically governed by the military, the more it will become its mirror. Any nation that thrives by constructing a mythical external enemy must also construct mythical internal enemies. That is why the number of people labelled ‘anti-national’ is increasing in India. India has to rise to take its place in the world. That place is not being a global superpower, but being the greatest and most diverse democracy in the world. That can only happen if it can get rid of its obsession with Pakistan.
Symbol of New (Hindu) India?
By Sanjeev Ahluwalia
BJP president Amit Shah is technically correct to say that SadhviPragya Thakur, one of the accused in the September 2008 Malegaon (Maharashtra) bomb blast case, who is on bail, has a right, under our liberal electoral laws, to contest the elections. It hardly matters that she voluntarily claimed being part of the Hindutava forces which had pulverised the Babri Masjid on December 6, 1992 and that an FIR has been registered against her by the Madhya Pradesh police on the orders of the Election Commission.
A galaxy of BJP leaders headed by Lal Krishna Advani, who went on to become deputy prime minister, and Hindutava firebrands Version 1 from the 1990s era — SadhviRithambra, VinayKatiar, Hari Vishnu Dalmia, et al — were criminally indicted for conspiracy but let off by a CBI special court in 2001. The Allahabad high court upheld the order of acquittal in 2010. But curiously, the Supreme Court directed that the case be revived in April 2017, under the NarendraModi government.
To be honest, there was little reason, back then, not to indict both Kalyan Singh, the BJP chief minister of Uttar Pradesh, and P.V. Narasimha Rao, the Congress Prime Minister. Culpability for dereliction of duty runs deep and inefficiencies in the judicial system help gaming transgressors.
Our laws consequently acknowledge this judicial gap and do not bar a candidate from political office, even though serious criminal charges have been drawn up in court against the person and a trial is under way.
But that does not fully explain why the BJP chose her. After all, Bhopal is not just any other seat. It is the capital of Madhya Pradesh and she has been pitted against Digvijay Singh, a former chief minister of the state and a senior Congress leader.
More to the point, isn’t she out of sync with the BJP government’s soothing signature tune of “Sabkasaath, sabkavikas” (with everyone, for everyone)? Does this signal a major change in stance and hitherto is revisionist social policy likely to overshadow the imperative for economic growth?
Pragya Thakur has no qualms about evoking her mystical powers to “damn” (curse) her opponents, demonstrating a conflation between her private well-being and that of all Hindus — a distinction which is necessary in those holding public office. But ascetics and mystics live by the code of “bhakti” — a submersive ecosystem, in which the followers are one with the guru. This leaves no space for the rule of earthly, common law.
Bhakts believe the spiritual power of an ascetic’s curse causes irreparable harm. Such pervasive, blind faith begs the question — should India have lawmakers who exult in evoking their spiritual powrs to shield themselves from the law?
Given these rough edges, what compelled the Modi-Shah team to field SadhviPragya from Bhopal? Two motivations suggest themselves.
First, electoral strength breeds hubris. Nominating Pragya Thakur sends the message that a new, assertively Hindu India is on its way and those with different views should make way.
Hinduism is resilient because it absorbs and subsumes other beliefs. Think Tamil Nadu 70 years ago. Anti-Brahmanism, rationalism and primacy for Tamil culture and language — versus Hindi — drove the atheist Dravida movement to its peak. Today, with political power firmly with the Tamil middle castes, ritualistic Hinduism is resurgent in Tamil Nadu.
Hinduism facilitates Sanskritisation — a religious version of the Stockholm syndrome, where the marginalised empathise with and seek to emulate their oppressors, thereby perpetuating the status quo.
Even the Congress Party has succumbed. The symbols of ritualistic Hinduism — special prayers at temples and endorsements from Hindu religious leaders — are the norm. This is canny, since Muslims and Christians have nowhere else to go, at the national level — though the BahujanSamaj Party and the Samajwadi Party in Uttar Pradesh; Trinamul Congress in West Bengal; TelanganaRashtraSamiti in Hyderabad, the Communists in Kerala and the AamAdmi Party in Delhi offer classically secular, regional alternatives.
An alternative driver behind Pragya Thakur’s nomination could be sheer desperation, in the absence of a NarendraModi wave, unlike 2014. After all, the party lost Madhya Pradesh along with two other cow belt states to the Congress only a few months ago during the state Assembly elections. Fielding the Sadhvi is sure to rake up Hindu resentment against the Congress for subscribing to a counter narrative of “Hindu terror” around the 2008 bomb blasts. The credibility of our police agencies has sunk so low that in the public’s perception, the “caged parrot” syndrome of ruling party capture, overrides the merits of any police action.
But multiple poll surveys, thus far, do not validate significant electoral loss for the BJP. The most recent endorsement comes from SurjitBhalla’s new book Citizen Raj: Indian Elections 1952-2019. He forecasts a simple majority of 274 for the BJP on its own. Lord Meghnad Desai, a British peer of Indian origin, also endorses a clear win.
NarendraModi is no one’s tool. Were he to succeed, his game would be to tame the tiger that he is riding. This is risky. But a more grounded strategy could well emerge, which seeks to rid Hinduism of its caste-based fractures; infuse the religion with modern concepts of universal human rights and worry more about generating income and wealth for all, rather than protecting India from without whilst dividing it from within.
The Modi-Shah duo’s dodgy electoral tactics are not new. Encouraging social divisiveness; kitchen cabinets to bypass government structures; centralisation of authority; a quasi-presidential form of campaigning and the systematic decimation of potential opponents — all these have all been used by other parties in the past. Banyan tree leadership is hardly unique to today’s BJP.
What is new is the blinding speed with which the Modi-Shah team has executed their strategy of building a “New India” — a narrative which promises to change social endowments and norms in ways that have never visualised previously. Status quoists will resist this seismic makeover. Beneficiaries will support it. Make up your mind, dear reader, where you belong.
‘The TINA trick’
By Anil Dharker
This state of despondency arises from many factors, the major one being the disappointment with the performance of NarendraModi’s government (bhakts always excepted).
Two abbreviations crop up in any conversation about the elections. Both give a dispiriting picture of the mood of the nation. The acronyms are NOTA and TINA, which as we all know, expand to None Of The Above and There Is No Alternative.
This state of despondency arises from many factors, the major one being the disappointment with the performance of NarendraModi’s government (bhakts always excepted). In 2014, there was a genuine Modi Wave caused by disillusionment with UPA’s drift and its alleged corruption; in direct contrast were Modi’s enticing promises of “development” and rooting out corruption and black money. The disasters of demonetisation and GST, rising unemployment and the unaddressed tragedy of agrarian distress has taken the sheen off Modi’s many promises.
NarendraModi knows; everyone in the BJP knows; thinking party supporters (bhakts always excepted) also know, that repeating the same promises again and again doesn’t fulfil them — action does — but implementation has either been negligible, or poor. This is why not one single speech of Modi talks of his government’s performance. It’s a strange thing to hear a prime minister going to the people for re-election without a word about five years of his government. Instead, he talks about his “muscular response” to Pakistan and he talks about Hindutva in a demagogic way reminiscent of Bal Thackeray, using words which a chief election commissioner like T N Seshan would have acted more strongly against.
Sadly, the EC is not the only institution the Modi government has eviscerated. If you really wanted to know what the BJP government has achieved in its five-year term, it’s this: Every institution, the Enforcement Directorate, CBI, the police in BJP-ruled states, the Income Tax department… name them, and they do the government’s bidding, even if many of their actions on the eve of elections are clearly political in nature and meant to influence the electorate.
This is where the TINA factor comes in. Even BJP supporters disillusioned with NarendraModi ask: If not Modi, who will be PM? Rahul Gandhi? Mamata Banerjee? Mayawati? They find all these options unacceptable. Unfortunately, people have short memories. Political turmoil brought in prime ministers as diverse as Morarji Desai, V P Singh, I K Gujral, Chandra Shekhar, DeveGowda and Charan Singh. Not all of them were a disaster. In any case, all of them were in the chair for just around a year each (except Desai, who had two years), far too short a time to judge a prime minister’s performance. More than that, it’s important to note the classic definition of a prime minister in a functioning democracy: He is the first among equals in the council of ministers. Would anyone in the present cabinet dare say that of NarendraModi? No wonder the BJP’s slogan for 2019 is “phirekbaar, Modisarkar”. And its manifesto is replete with photographs of Modi, significantly even on the cover. Apart from re-emphasising that Modi’s council of ministers consists of lightweights; the slogan underlines the fact that the BJP government is Modi, Modi and Modi. That’s how the TINA factor gets reinforced as part of the BJP’s planned campaign strategy.
Contrast that with the Congress’s slogan, “abhoga NYAY’, a play on the Hindi word to mean justice as well as highlight the party’s ambitious social welfare programme, with which it hopes to make an impact on the elections. It also removes any hint of a personality cult in the party, although clearly, Rahul Gandhi is the prime force in the election campaign. Perhaps, it’s also a tacit admission that the public perception of Rahul Gandhi as an unsuitable candidate for prime ministership hasn’t changed, although the man himself has grown impressively into a leadership role. But you need an open mind to notice that, and an open mind doesn’t seem to be a common attribute of our electorate, especially its urban component. The more educated you are, the more you are likely to hold on to your prejudices.
An interesting point to note is that even Indira Gandhi, a towering personality if ever there was one, used the slogan “garibihatao”, and not a personality-centric one. But that concealed the fact that she ruled her government and her party with an iron fist. Another interesting point to note is that in his constant attacks on “The Family” and “Dynasty”, Modi hasn’t said a word against Indira Gandhi. For all his visceral hatred of the Nehru-Gandhis, Modi is strangely silent about Indira: There’s obviously an unspoken and sneaking admiration there. When you think about it, it’s really not surprising. Indira Gandhi was the government, and no one else mattered. NarendraModi is the government, and he has made sure no one else matters. For all those enamoured of strong leadership, it might be salutary to remember its perils: Mrs Gandhi imposed the Emergency, she nationalised banks (a disaster in the long run), she abolished privy purses (a constitutional guarantee), she subverted most of our institutions, including even the judiciary, and she used departments like Income Tax to get even with political opponents. Aren’t the parallels uncanny? On the other hand, low-key, self-effacing personalities like LalBahadurShastri and Narasimha Rao made excellent prime ministers; in fact, the former had he not died so tragically early, may have lived to be our best PM ever.
NOTA, of course, is an expression of dissatisfaction with the whole political process, and who can blame people when we see the way our electioneering has been conducted, with its abuse and personal invective? But NOTA is not an option; the option really is this: Better not the devil we know than the devil we don’t, because the latter may turn out to be not a devil at all.
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