Time for Bollywood to revive its romance with Kashmir: Adv Khan
25: Farooq Khan, Advisor to Lieutenant
Governor has urged the Bollywood to revive its decades’ old romance with
Kashmir to promote it as a cherished tourist destination globally.
The Advisor was
speaking at a function organised by ‘Spandan Arts’ in connection with
presentation of 11th Mohammed Rafi awards here last evening.
jam-packed gathering including top Bollywood stars, producers, directors and
singers, Advisor Khan, who was the chief guest on the occasion, said that Jammu
and Kashmir is a place known not only for its hospitality but also for its
serene and picturesque locations. “This is not a place of terrorism, but a
paradise of tourism,” he said and added that unfortunately a negative
perception has been created about Kashmir to the outside world while the ground
reality is entirely different.
“To see the
reality on ground, you will have to visit the place and I am sure you will find
it as peaceful as any other part of the country,” he told the audience.
He reminded the
audience that the film industry had a very cherished and affectionate
relationship with Kashmir in eighties and early nineties, adding that due to
various reasons that connection was lost from past few years. “It is the right
time for reviving that age-old link between Bollywood and Kashmir,” he said.
He appealed the
film fraternity to renew that old connection by starting to explore the Union
Territory with new dynamism by shooting for their films at virgin locations in
and around Jammu and Kashmir. He also urged the event organisers that the next
edition of Mohammed Rafi Awards should be hosted in J&K in order to promote
the place as secure and safe for visitors.
“It takes time to
change people’s perception. What our government intends to do is to change
it,” he said and added that J&K is ideal for high end tourism with
varied areas and products for which the relevant infrastructure is continuously
On the occasion,
Advisor Khan also appealed media to play their role in presenting a true
picture of Kashmir in order to promote it as safe tourist destination to the
He said that the
Government is committed in its endeavours for promoting J&K as safest place
for tourism and investment. He said in this regard a three-day global Investors
summit is being held next year for the first time in the Union Territory.
He added that the
hosting of the JK Investor Summit will provide JK with an opportunity to
showcase its strengths, strategies and potential.
Advisor Khan presented 11th Mohammad Rafi awards at the function.
Rafi Jeevan Gaurav Award for 2019 was given posthumously to senior musician
Chitragupta. The award was received by Chiragupta’s son Anand Milind. Senior
singer Sudesh Bhosale was given Mohammed Rafi Award.