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Nissan plans to galvanise its car lineup in India, increases focuses on sales and service points

New Delhi: Japanese automaker Nissan has presented a number of cars in India – ranging from Micra, Sunny and Terrano to GT-R – in the past but continued to struggle in finding a firm foothold in a highly-competitive market. All of that though may soon change as the company outlined its strategy to bring its lineup of vehicles from other markets here – including compact SUV Kicks.
Looking to make an early mark in the still nascent electric vehicles market, Nissan said that it would focus primarily on electric and connected cars. In the past, there has been speculation about the Nissan Leaf – a highly-acclaimed electric car the world over – being brought to India but there has been no confirmed news regarding this. The company though has said that it will launch Kicks which would rival Maruti Suzuki Vitara Brezza and Ford’s EcoSport.
Apart from new cars that would be launched, Nissan has said it would also look at doubling its sales and service points in the next three years from the current figure of 270. This could open up a large number of jobs – especially at the company’s Global Digital Hub in Kerala.
The company is also aiming to promote the Datsun brand by offering high-value cars with connected technologies. New product launches too are being planned under this brand.