Amritsar, DEC 30: Parvez Ahmed, Chairman and CEO JK Bank today launched the JK Bank Mandi Finance Scheme for traders of agriculture produce across the country at Amritsar in presence of Executive Presidents P.K. Tickoo and R.K. Chhiber. Presidents Rakesh Gandotra and Arun Gandotra, Zonal Head Anokh Singh, prominent businessmen of Amritsar, members of trade fraternity of Punjab, a large number of customers and staff of the bank were present. Notably all the Rest of India Zonal heads and staff of the bank joined the launch through video conference and participated in the event. Earlier in the day the Chairman inaugurated the new state of the art premises of Business Unit Amritsar. Speaking during the scheme launch, he said, “Punjab is the agriculture capital of the country and has been the front runner in the green revolution in the country leading to food sufficiency for the nation and we thought that it is both relevant and appropriate to launch the J&K Bank Mandi Finance Scheme for traders of agriculture produce scheme from Amritsar in Punjab. Amritsar besides being a pious and spiritual centre is a major trading partner of J&K State and was the first city chosen by our bank to open JK Bank’s first Branch in Punjab in the year 1973. The bond of banking relationship with Punjab has since been strengthened with enthusiastic reciprocation from the business community of Punjab. Taking this relation to next level, today we are making history again by launching our unique customized Mortgage loan scheme for Traders of Agricultural Produce-Mandi Finance Scheme, to provide hassle free working capital finance to registered members/merchants/traders dealing with trade of fruits/vegetables/cereals & other agricultural produce. The scheme, already popular in J&K, will now be operational across all branches of the bank in rest of India and all merchants who are customers of the Bank and are members of the recognized Association of concerned Mandi/ Registered Commission- Forwarding Agents can avail this facility at one of the lowest rate of interests in the Banking industry.” Executive President PK Tickoo in his address delineated the bank’s products & policies which he said are continuously being aligned to the market dynamics to customize them for the convenience of the customers. R K Chhiber Executive President shared his experiences of working in Punjab where he said the bank was having one of the most loyal customer base since decades of its operations. Earlier while inaugurating the new Business premises at Shastri Market Amritsar, Chairman & CEO Parvez Ahmed directed the team to offer par excellence customer service to the people and engage all digital products and offerings to provide an enhanced customer experience. He also urged upon the Zonal Team to explore the potential for innovative services such as customized pilgrim products on the lines of JK Bank services to pilgrims visiting Mata Vaishno Devi, Katra. He further said that Punjab is the major destination for people of Jammu and Kashmir State along with a large number of patients travelling for specialized orthopedic and ophthalmic treatments to Amritsar and thus numerous opportunities are available to facilitate the cash management needs of the travelers by new product offerings. The Chairman added that Bank is also planning to increase its presence in Punjab via ATM and Branch network expansion.