Aamir Khan explains the profit sharing model of his films
Aamir Khan, who will be seen next in Thugs of Hindostan, today explained his model of charging fees in the form of percentage of profits.
Aamir said, “I think the script is the foundation (of a film) and I make sure that once I love the story and the film is in the making, people who are investing money should not be in loss. I don’t allow the producer to shoulder the responsibility alone. There is a worrying trend that now the star has started taking about 80 per cent of the film, not profit but actually as his fees. Even though he is letting his fees go, it ultimately comes to the actor taking away 80 per cent. In 20 per cent, how are we going to make a successful film?”
He further explained his model of charging fees for movies he takes up. He said, “The model that I work on is that, say a film costs Rs 100 crore to make. It consists of everything – cast, crew, production cost, post-production cost and everything comes in that. I don’t take any money in that. I take nothing. So, when the film releases, I get zero money. And as it starts earning money, that money goes into P and A (Promotions and Advertising), which is over and above Rs 100 crore. Say P and A is Rs 25 crore, it then goes into recovering that. Once P and A is recovered, the producer has recovered his money, and everybody has got their fees…then I go into the percentage of profits. This way, there is no way that the producer can lose any money. And if for some reason, the film has not recovered the money, that it didn’t do well, then I don’t get any money. My first rupee comes to me when the film’s cost is recovered in every aspect, after the producer’s and everybody else’s money is recovered. That’s the model I work with, and certainly, I take a higher cut in the percentage because I am risking my time on that, and I think producers are happy with that too.”
“I think this is the best business model for film and our business because in most of my films, if producer is not losing money, it is but obvious that he will sign me for the next film. That is why I always ensure that if I am signed in a film, there is no loss,” he added.
The actor first started sharing a film’s responsibility with the producers of Lagaan. Citing the example of the 2001 film, Aamir said, “Since that film was one of the expensive films of that time and was breaking a lot of rules of mainstream Indian cinema and that is why I felt the importance of taking the responsibility. That apart, I know when I come on board, producers and financiers do not question me on the subject I chose for a film because they trust me, they have faith in me. That is why I want to ensure the profit.”