Connect with us


2019 poll campaign: Parties get social media, data analytics warriors battle-ready

Press Trust of India




New Delhi, Sep 16: Election 2019 will be an intense, high-stakes tussle for power like all others but with one difference in a first, it is likely to be as hotly contested in the virtual world as in the real one with parties already busy getting their social media warriors battle-ready.

Social media played a key role in propelling the BJP to power in 2014, but is set to take on a different dimension altogether in 2019 with the opposition led by the Congress getting their arsenal ready to combat the ruling party’s formidable cyber army.

War rooms are getting ready and thousands of volunteers being trained in data analytics and communication through digital platforms as parties, including not just the Congress and the BJP but also smaller players like the Aam Aadmi Party (AAP) and the Communist Party of India-Marxist (CPI-M), prep for the electoral battle ahead.


The Congress, which seems to have learnt its lessons from 2014, is scaling up its operations to challenge the BJP on a front which has been the saffron party’s forte.

The process to widen the Congress’ digital presence started a long time ago and digital war rooms have already been set up in every state, said the party’s social media department head Divya Spandana.

“We have a (social media) unit in every state and now we are going down to districts. Since it’s digital, everybody is already connected. Everybody has data on their phone and everything is managed through the state teams,” Spandana told PTI.

Last week, Congress president Rahul Gandhi put out a Facebook post inviting people to fill out a customised form to improve the party’s communications.

The party also shared a WhatsApp number and asked users to connect on the platform.

The BJP, the first party to realise the potential of social media, is still formidable in the digital space with a robust organisation ready to face the opposition’s challenge.

It has approximately 1.2 million volunteers, an ever increasing network, said BJP’s national information and technology in-charge Amit Malviya.

“BJP’s social media strategy relies on its well trained cadre, who are adept at using the medium for political communication, and committed volunteer network,” Malviya told PTI.

The Congress hopes to match up.

Spandana, who is credited with the turnaround in the party’s popularity online, said a “significant number” of people was working in the social media team.

The team will be further strengthened in the run up to the 2019 polls, she asserted.

The “social media warriors” are fully geared for the elections, she said, adding that the challenge would be to counter BJP’s “misuse” of digital presence to “spread fake news”.

The Congress is not alone in realising the importance of social media to checkmate the BJP.

Even the CPI (M), which has relied on traditional outreach initiatives in the past, is looking to expand its digital presence.

The party’s social media team coordinator Pranjal said 2019 would be fought in the digital space and on the ground as most parties are looking to match the challenge posed by the BJP.

“We started quite late when it comes to social media. Actually it was in 2014 that we started realising that we need to go for it. I think over the last two years, we have covered large ground,” he said.

The CPI (M) has dedicated teams in states such as Kerala, West Bengal, Tripura and Tamil Nadu looking after the digital space, he added.

The party has a presence on Twitter, Facebook and Instagram and is working to scale up activity on all of these as well as its YouTube channel.

“We don’t function in the BJP manner. We don’t have secret war rooms or secret underground bunkers. But we have a lot of volunteers,” said AAP social media strategist Ankit Lal.

Parties are also looking at data analytics to expand their connect with workers and voters.

Praveen Chakravarty, head of the Congress data analytics department, said a lot of initiatives were being taken to strengthen the party’s base. These include Project Shakti which aims at organizing all party workers on a common digital platform and has become a roaring success over the last five months.

“Establishing a data analytics department in a major political party is a big step…the party has recognised the importance of making decisions through data,” he said.

BJP’s Malviya said studying electoral data to interpret voting patterns is not new to electoral politics, but the advent of big data and machine learning facilitated deeper analysis and insights.

CPI(M)’s Pranjal also acknowledged that data analytics was an important sphere, but conceded that it needed a special skill set and wondered how his party would meet the challenge.

Noting that data analytics would be crucial for elections, AAP’s Lal cautioned, “After the Cambridge Analytica scandal, we will be very careful as to how the data is being procured and we will be very cautious how others use it, keeping a watch on others.”

The UK-based data mining firm was accused of harvesting personal user data from Facebook illegally to influence polls in several countries.

At an estimated 462.12 million, India has the second highest number of internet users in the world after China.

In 2019, it is estimated there will be 258.27 million social network users in India, up from close to 168 million in 2016, according to market research firm Statista.



Upcoming snow spell: Avalanche warning issued for Kashmir, Ladakh districts



Srinagar, Jan 19: Kashmir areas experienced fresh snowfall on Saturday, with the weather office forecasting more in store for the next three days.
“A western disturbance (WD) is presently active over the state under whose influence moderate to heavy snowfall is likely to occur in the valley till January 23 after which the intensity of the WD will start decreasing,” a Met Department official said here.
District administrations have set up helplines to help prevent any untoward incident due to the heavy snowfall.
Meanwhile Divisional Commissioner Kashmir, Baseer Ahmad Khan Saturday issued fresh avalanche warning for nine avalanche prone districts of Kashmir division.
The warning has been issued for the avalanche-prone areas of district Anantnag, Kulgam, Budgam, Baramulla, Kupwara, Bandipora, Ganderbal, Kargil and Leh.
As per the hand out, the Divisional Commissioner Kashmir has directed the Deputy Commissioners of all these districts to advise the people living in avalanche prone areas not to venture out to avoid the loss of lives.
The Div Com also directed the concerned DC’s to take all the precautionary measures and to keep the SDRF, Police and Para-medical staff with ambulances in readiness to avert any untoward incident.
While the nightlong cloud cover increased minimum temperatures throughout the valley on Saturday, the maximum temperatures are expected to drop further, the weather official said.
Srinagar recorded minus 2.0 degrees Celsius, Pahalgam minus 4.4 and Gulmarg minus 7.0 as the minimum temperatures.
Leh town had minus 9.2 degrees Celsius and Kargil minus 18.9 as the night’s lowest temperature.
Jammu city recorded 8.3 degrees Celsius, Katra 9.1, Batote 3.9, Bannihal 2.3 and Bhaderwah 1.3 as the minimum temperatures.


Continue Reading


UN clearly did its job: Guterres on Kashmir human rights report




United Nations: United Nations Secretary General Antonio Guterres on Friday hoped that India and Pakistan will engage in a “meaningful dialogue” to resolve their issues.
The UN chief also said he has been offering his “good offices in relation to the dialogue between the two countries that, until now, had no conditions of success.”
Guterres was speaking to reporters at the UN headquarters in New York.
“I hope that the importance of both India and Pakistan is such in international affairs, I hope that the two countries will be able to engage in a meaningful dialogue,” he said.
The UN chief was responding to a question on his repeated urging of dialogue between the two South Asian neighbours.
In relation to the human rights situation, the Office of the High Commissioner for Human Rights has produced recently a very detailed report. So, the UN has clearly done its job in that regard, Guterres said to a question by a Pakistan journalist on the situation in Kashmir.

Continue Reading


Day after grenade attack, forces conduct search op in Lal Chowk



Srinagar: A joint search operation was launched by the forces and police in the commercial Hub Lal Chowk area of Srinagar on Saturday.
The search came a day after the grenade attack took place in the locality, which left a vehicle and windowpanes of some shops damaged.
Witnesses said that a large contingent of police and paramilitary troopers were deployed near the Clock Tower here while the frisking was also intensified.
They said that drones too were used during the operation.
However, a top police official said that it was a routine exercise ahead of upcoming Republic Day.

Continue Reading

Subscribe to The Kashmir Monitor via Email

Enter your email address to subscribe to The Kashmir Monitor and receive notifications of new stories by email.

Join 980,016 other subscribers


January 2019
« Dec