Twitter, Meta figure among ‘most hated brands’

According to a report by CNBC, Twitter, Meta and TikTok have figured among the most hated brands in the US.

The survey reveals that Elon Musk-led Twitter is the fourth most hated brand in the US. Meta follows it and stood at the fifth position. Popular app TikTok was the seventh most hated brand as murmurs about the app being banned in the US gathered momentum.

Meta and Twitter both scored poorly in the “culture” and “ethics” categories. Each business recently faced public backlash after laying off thousands of workers over email — just one in a series of escalating dramas at Twitter, which Fidelity estimates is now worth one-third of the $44 billion Elon Musk paid for it in October 2022.

TikTok underperformed in “citizenship” and “character,” amid growing concerns from American lawmakers over potential Chinese federal government influence on the platform.

They’re not the only brands with low approval ratings right now. Here are the seven brands with the worst reputations in America, according to the poll:

The Trump Organization

FTX

Fox Corporation

Twitter

Meta

Spirit Airlines

TikTok

Americans named the Trump Organization as the company with the worst public perception in the country. It’s the only business on the list with a “very poor” overall score, the lowest possible tier.