Srinagar: His name is Arun…Arun Bali…He is popularly called the `shilajit’ man of Jammu and Kashmir.
A ‘miracle herb’ having anti-aging and rejuvenation powers, pure ‘shilajit’ is hard to find. The ‘shilajit’ sold by Arun Bali is getting famous across the country because he extracts it straight from the high Himalayan rock found in the Kashmir-Ladakh-Tibet belt.
Arun always keeps a block of the Himalayan rock at his Jammu shop to explain how pure shilajit is made.
“Everybody sells shilajit but not all sell the pure variety. If you take pure shilajit, you will feel the difference. Look at the sweat of this shilajit rock, it is only found in the higher reaches of the Himalayas in Tibet, Ladakh, and Kashmir. At times, people have even lost their lives while getting this rock. Look, you can even see the sweat of this Himalayan rock and this is pure shilajit,” Arun said while pointing towards the rock.
Arun, who has a dry fruit shop at Jammu’s Raghunath Bazar, said the process of extracting ‘shilajit’ took 20-25 days. He said he had been selling the same for the last 20 years, and of late, it was being exported all over India.
“I can challenge you that (most) sellers of shilajit will not show you this rock. Processing shilajit from the rock takes us 20-25 days and then we also get a lab test by the Food Safety and Standards Authority of India (FSSAI). We have also started providing home delivery across India within six days due to the high demand from customers,” he said.
“Our shilajit is famous because we extract it straight from the high mountain rock. It is said that shilajit can cure 70 ailments like back pain and joint pain. It has anti-aging properties and of course, boosts power and stamina,” added Arun.
Kashmir valley based food blogger Omar Rather of ‘Kashmirfoodgram’ fame said the shilajit sold by Arun is special because he would always display the Himalayan rock.
“Food bloggers love covering herb sellers and shilajit sellers are often showcased by us. However, I have never come across a shilajit seller, who displays the high Himalayan rock. Sellers only show us the end product if we do stories on them. Arun’s Shilajit is pure and comes with a money-back guarantee. Shilajit is used in ayurvedic medicine and often called a miracle herb. It is also used as a supplement that can have a positive effect on your health,” he said.