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We want India to be no. 3 market in Coke system: Coca Cola President

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As it expects the volume turnaround momentum to continue in India, The Coca-Cola Company wants the country to be “the no. 3 market” in the future from the present sixth slot.
Describing India as “a great country and a great place to do business”, Coca-Cola president and chief executive James Quincey on Thursday said the recent blip in sales are behind them and that he is looking to build the fundamentals stronger to make India’s business much bigger.
“Over the last few decades, we’ve been investing in India, creating lots of jobs and lots of business and it has become the sixth largest market in the Coke system.
“The most immediate challenge for KK (T Krishnakumar, president of Coca-Cola India & Southwest Asia) is to become no. 5 in the foreseeable future, but in the end, my vision for India is it will be one of the top three markets in the world for Coca-Cola,” Quincey told a select group of reporters.
Quincey, who was elevated as the CEO of the Atlanta- based cola major in May, also said India is a great country with many opportunities and a great future and Coke wants to build a good business here and without quantifying the amount, committed to investment more than USD 5 billion by 2020 as announced earlier.
“India is going to return to vibrant growth…India can be a very successful place to build the business. The ideal is let’s get from six to five on the way to being no 3 is the mandate,” he said.
He parried a question on how much of the said investment have already been made, saying, “We continue with our investment plan through 2020. We’ll keep making more investments. We want to be consistently investing.”
Admitting that sales had fallen in the last quarter of 2016 and in the first quarter of 2017, he said things have started to turn around.
“No business can grow in a perfect straight line. We’ve had a rough few months at the end of last year and at the beginning of this year but things are starting to turn around and come back. We are still very positive,” he said.
Though he promised to reduce the sugar content in their products — an issue that has been gaining currency across the world on health grounds — Quincey did not offer a timeline to do so, but said, faster growth in India will also come from non-carbonated (non-sparkling) drinks, as elsewhere.
When asked about when will the company have a 50:50 product and revenue share globally, he parried a direct answer but said it took almost 15 year to reach 70 per cent from 90 per cent so, and it could be 2025 or 2030.
He was, however, quick to add that sparkling drinks will continue to grow here and will remain the focus in the immediate future.
Quincey also said the company is open to inorganic growth opportunities as in the past, Coke had bought out the local brand – ThumsUp which still continues to be the volume driver here.
The company will be investing more in the non-sparkling segment to expand the portfolio.
“If you went back 10-15 years, the business was still 90 per cent sparkling globally which now is under 70 per cent. We see an opportunity to not just continue but accelerate the broadening of the portfolio yet during that time sparkling continued to grow.
But he was quick to add, “Over the next five years the revenue we get from sparkling in India will grow and yet the total revenue will grow faster than sparkling. Over time we’ll get more and more of the other categories contributing to the revenue.

 

 
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India will achieve 8 pc plus growth from FY 2020-2021 onwards: Rajiv

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New York: NITI Aayog Vice Chairman Rajiv Kumar has voiced confidence that India will achieve economic growth of 8 per cent plus from fiscal year 2020-2021 onwards as structural reforms like the GST are set to produce the benefits.

The eminent economist was in the city for the High Level Political Forum Ministerial Meeting on Sustainable Development Goals at the United Nations Headquarters.

During his visit, he delivered the keynote address at the ‘India Investment Seminar’ held at the Consulate General of India, New York.

 

Kumar stressed that in the next five, the Modi government is focussed on accelerating growth from the current about seven per cent to more than eight per cent that will propel the country to easily achieving the target of becoming a five trillion dollar economy.

“I personally think that in the fiscal year 2020-2021 onwards, we will achieve higher than 8 per cent growth, (continuing) then for the next many years. It is just a fact of (growth) taking off,” Kumar said.

“The foundation has been laid and the transformation has begun with the passing of structural reforms like the Goods and Services Tax, Insolvency and Bankruptcy Code. These have taken their time to settle down and now they’ll produce the benefits,” Kumar told PTI in an exclusive interview.

“We have the potential to grow at double digit growth rates,” he said.

On the issue of job creation, Kumar emphasised that a very large number of jobs have been generated in the country in the last five years.

“If it was always a jobless growth, then that would have shown up in social strife and social tensions and surely would have meant that this government would not have been re-elected,” he said, adding that the re-election of Prime Minister Narendra Modi-led government shows that there is a level of satisfaction with the government’s performance.

He however acknowledged that the nature and quality of jobs is not meeting the aspirations of the country’s young people and they want better quality jobs that will engage them fully.

“That has to be ensured by us improving the investment climate for domestic investors as well as foreign direct investors.”

Kumar highlighted that the Union Budget, presented earlier this month, has taken big steps forward for facilitating and further improving ease of doing business by liberalising the inflows of FDI.

“This budget is a paradigm shift in saying that we will achieve accelerated growth and job generation but with the primacy of private investment. That is what our focus is – that will then generate the jobs.”

Underscoring the potential in the agriculture sector, which has 43 per cent of the workforce, Kumar said investment in the agro-processing sectors and improvement in agricultural yields will help exponentially in job creation.

“Our agriculture, when it is transformed and it begins to have much higher volume of agro-processing, growth rates can easily rise from the current two per cent to four per cent,” he said adding that similarly there is a lot of potential in other sectors such as manufacturing and services.

“There is a lot of potential, there were constrains which are now being removed,” he said, citing the example of Labour Codes introduced in Parliament that will simplify the whole labour compliance situation.

He said at the NITI Aayog, the most important focus is on improving private investment by improving the investment climate, accelerating growth, generating jobs, creating policies for that and at the same time ensuring through social programmes that benefits reach the bottom of the pyramid and to the last person standing in the queue.

“The reforms have been done, the network for taking the benefits of growth to the bottom of the pyramid, to the last of the queue has also been laid. The delivery mechanism has been hugely improved,” he said.

Kumar said that inclusionary aspects of social programmes such as Ayushman Bharat, JAM trinity of Jan Dhan bank account, Aadhaar unique identity number and mobile phone, have been put in place.

“When growth accelerates, you will see the benefits at the bottom of the pyramid.”

Kumar pointed out that efforts are also being made to promote private investment in the mine, mineral and coal sectors because otherwise the country’s import dependence is increasing both for oil and gas as well as for coal even though there are huge reserves in the country.

He noted that the SDG principle of ?Leaving No One Behind? finds resonance with the Government of India’s motto of? Sabka Saath Sabka Vikas [Collective Efforts Inclusive Growth]?, which guides all development initiatives.

“It is a proud moment to say that India has not only mainstreamed the SDGs (Sustainable Development Goals) and Agenda 2030 but is on the way to achieving some of the targets ahead of time,” he said.

Kumar acknowledged that while a lot has been achieved through programmes such as Swachh Bharat Mission and Ayushman Bharat, challenges remain in a country of 1.3 billion people – from a water crisis, shortage of energy in parts of the country, pollution and need to increase female participant rates.

“In the last five years, we have laid the foundation for the benefits of growth to reach the bottom of the pyramid. In the next five years we are focussed on accelerating growth.”

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RBI’s change in stance as good as additional 25 bps rate cut: Das

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Mumbai: The Reserve Bank of India`s change in monetary policy stance effectively equates to an additional 25-basis-point (bps) rate cut, Governor Shaktikanta Das was reported as saying.

The comments fuelled market speculation over whether the central bank is nearing an end to its current rate-cutting cycle, after three moves this year.Das also said future policy decisions will depend on incoming data, particularly inflation, in an interview with Bloomberg published.

“We have reduced policy rates by 75 bps and we have shifted to accommodative. And shifting of the stance to accommodative itself means a rate cut of 25 bps at least,” Das was quoted as saying.

 

A senior trader with a primary dealership said: “It looks like he is saying dont expect more than a 25 bps cut", adding that Das seemed more concerned about a lack of transmission of the RBIs rate cuts so far.

The benchmark 10-year bond yield rose 8 bps to 6.44% after the comments.

While the RBI has cut rates 75 bps since the start of 2019, banks have only eased their key rate by 15-20 bps.

“Given the role the RBI is assigned, inflation is primary target, and given due weightage to the fact that growth momentum has slowed down. For the revival, various stakeholders have to play the role,” Das said.

The RBI`s next policy meeting is on Aug. 7.

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GST cut on e-vehicles likely

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New Delhi: In a move to encourage domestic manufacturing of e-vehicles, the Goods and Services Tax (GST) Council is likely to decide on lowering tax rates for electric vehicles soon. Besides, the Council will decide the valuation of goods and services in solar power generating systems and wind turbine projects for levying the GST. The decision will come on its July 25 meeting.

Confirming the development, a source in the Finance Ministry said, “The GST Council will take two important decisions this week; the Council may cut tax rates for electric vehicles and evaluate the GST rates on solar power generating systems and wind turbine projects.”

The 36th meeting of the Council, to be chaired by Finance Minister Nirmala Sitharaman, would be conducted through video conferencing with State Finance Ministers.

 

The Council had, in its June meeting, referred the issue relating to the GST concessions on electric vehicle, electric chargers and hiring of electric vehicles, to an officers’ panel. “The recommendations of the officers panel is likely to be placed before the Council on July 25,” the source said.

For electric vehicles’ promotion, the government has already proposed to the Council to slash GST rates to 5 per cent from 12 per cent. The GST rate for petrol and diesel cars and hybrid vehicles is already at the highest bracket of 28 per cent plus cess.

The Council will also consider tax structure for solar power projects. The Delhi High Court had in May asked the Council to take a re-look at the taxation structure following industry petition.

The government had earlier this year said that for the purpose of taxing solar power projects, 70 per cent of contract value would be treated as goods—taxable at 5 per cent—and the balance 30 per cent as services—taxable at 18 per cent.

The solar industry has been pitching for a different ratio for splitting goods and services for levying GST. Further, the Council may also look at taxation of lotteries.

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