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‘Unreal Fans of Real Kashmir’: Adidas launches new home jersey

Agencies

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New Delhi, Nov 12: Global Sportswear giant Adidas and Jammu & Kashmir based football club Real Kashmir FC together unveiled the club’s 2019-2020 home jersey dedicating it to fans of the club.

The club, which played in the I-League for the very first-time last season, attracted massive crowds in both home and away games across the country, becoming one of the most loved clubs across India.

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known.

 

The story has redefined the ‘Real’ Kashmir, with football at the catalyst for change. The result has been unexpected, the team scaled unprecedented heights finishing third in their first appearance in the I-League despite playing in extreme temperatures and having faced numerous challenges, semi-finalists in this year’s Durand Cup and now a serious title contender.

Unveiling the new season jersey, Adidas has dedicated this season to the “UNREAL FANS OF REAL KASHMIR” as the club gave rise to a new phenomenon in the Indian footballing history.

The 2018-19 I-League season saw a unique trend take place where fans of opponent clubs started cheering for Real Kashmir FC. It became the second favourite club of opponent fans on social media. Fans from across India joined in conversation to shut the cynics and lead the voice of positivity. And as the Real Kashmir FC team travelled across the country, often, the club received standing ovations at away games from opponent fans, who did not switch loyalties but rather supported both clubs – a trend not seen before in football fanfare.

Manish Sapra, Senior Marketing Director, Adidas India, “Our partnership with Real Kashmir is an essential part of the brand living its core belief that through sport, we have the power to change lives. With this launch of the new home jersey, we are celebrating this belief with fans who have shown their love and support for the club. This jersey is made for all those Unreal Fans who not only watch football but believe in the higher purpose of sport.”

The new season jersey has been carefully crafted, “Create. Believe. Inspire” written on the neck at the back, inspiring every individual to make a difference in their game, life and world. This season the yellow home jersey is accessible to the fans, available only in limited quantities across select Adidas stores and online on shop.adidas.com starting from 21st Nov 2019, is built with Adidas Climalite fabric and has the iconic Adidas 3-Stripes on the shoulder.

Present at the unveiling of the jersey, Sandeep Chattoo, Co-owner of Real Kashmir F.C, said – “Adidas and the snow leopards share a belief that sport has the power to change lives. Among other things, this power has inspired the youth, and put football at the center of conversations on Kashmir. It has garnered us a mammoth fan base that we could not have imagined. We are thrilled as, with this support, we are sure that we can go on to win the League”.

The club was founded in 2016 by a Kashmiri Pundit and a Muslim to channelize the energies of Kashmir’s youth through football, signed with Adidas last year and has seen great progress both on and off the pitch in a short span of time.


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LG directs for restructuring of Tourism Dev Authorities

Monitor News Bureau

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Jammu, Dec 10: Lieutenant Governor, Girish Chandra Murmu Tuesday directed for rolling out the mechanism for the restructuring of Tourism Development Authorities across the Union Territory of Jammu and Kashmir.

The Lt. Governor passed these directions during a meeting he chaired to review the functioning of Planning, Development and Monitoring Department here at the Civil Secretariat.

 BVR Subrahmanyam, Chief Secretary;  Arun Kumar Mehta, Financial Commissioner, Finance;  Atal Dulloo, Financial Commissioner, Health and Medical Education;  Bipul Pathak, Principal Secretary to the Lieutenant Governor; Rohit Kansal, Principal Secretary, Planning, Development and Monitoring;    Khurshid Ahmad Shah, Commissioner Secretary, Public Works(R&B); Ajeet Kumar Sahu, Secretary PHE, I&FC ; M Raju, Managing Director, J&K Project Construction Corporation; Manzoor Ahmad Lone, Secretary, Horticulture Department; Ms. Sheetal Nanda, Secretary, Rural Development and Panchayati Raj;  Sarmad Hafeez, Special Secretary , Youth Services and Sports and senior functionaries of concerned departments attended the meeting.

 

Principal Secretary, Planning, Development and Monitoring, Rohit Kansal gave a detailed presentation on the progress of various projects under Prime Minister’s Development Package (PMDP) for J&K.

The Lt. Governor observed that there is a pressing need to revamp the tourism sector and directed the officers to assess the functioning of the Tourism Development Authorities in J&K and take necessary measures for restructuring the same.

Taking serious note of the delay in some of the Health Infrastructure projects, the Lt. Governor directed for fixing responsibility for the inordinate delays and initiating strict action against the erring officers. He further asked the officers to expedite the remaining projects under PMDP with clear timelines for their timely completion.

The Lt. Governor asked the officers to coordinate with Government of India regarding funds and submit the proposal to the concerned quarters for additional funds, if required, to complete the development projects in time.

Pertinently, Prime Minister’s Development Package (PMDP) was announced for Jammu & Kashmir and Ladakh in November 2015 with a total outlay of Rs 80, 068 cr with Rs 58, 625 cr allocated for Jammu and Kashmir for the completion of 54 major projects under the package, out of which 35 projects were to be executed by UT Administration and agencies while 19 projects were taken up by the Central Government.

It was further informed that a total of 15 projects under PMDP in J&K stand completed including projects like Chenani-Nashri Tunnel, Batote- Kishtwar-Sinthantop road, Jammu-Udhampur National Highway stretch. The meeting was also briefed that the upgradation work of MA Stadium is nearing its completion and the stadium is likely to be thrown open for the games within next few days.

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Machine based SMS resume

Press Trust of India

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Srinagar, Dec 12: Machine based SMS service messages, including ‘one time passwords’ (OTPs), resumed on Tuesday for 40 lakh subscribers in Kashmir following several requests from the public, particularly the business community, officials here said.

Though the Jammu and Kashmir administration allowed service providers to resume machine-based messages, subscribers will not be allowed to send any messages from their mobiles, the officials said.

The resumption of service messages will help the general public, especially business-persons, receive service messages from banks, they said.

 

Phones fell silent on August 5, when the Centre revoked Jammu and Kashmir’s special status and reorganised the state into two union territories — Jammu and Kashmir, and Ladakh.

Mobile phones in Kashmir buzzed back to life after a gap of 72 days on October 14, but SMS facilities were stopped within a few hours after the Army claimed terrorists were using SMS services to mobilse people.

Over 25 lakh prepaid mobile phones and internet services, including WhatsApp, remain deactivated for now, the officials said.

On August 17, partial fixed line telephony resumed in the Valley. On September 4, nearly 50,000 landlines were declared operational.

In Jammu, communication was restored within days of the blockade and mobile internet restarted around mid-August. However, after its misuse, internet facility on cell phones was snapped on August 18.

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Fog disrupts air traffic for 3rd straight day

Firdous Hassan

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Srinagar, Dec 9: No flights could operate from Srinagar airport for the third consecutive day due to poor visibility.

The Meteorological (Met) Department has warned that foggy conditions will continue for the next 48-hours.

“There will be a slight improvement in the foggy weather on Tuesday, and then the weather will improve from Wednesday,” said Sonam Lotus, Director, Met Department, Kashmir.

 

He said for the last ten days Kashmir has mostly seen dry weather with a slow wind speed, resulting in foggy conditions.

Lotus said there will be a significant improvement in the foggy conditions from Tuesday.

“Significant improvement (in visibility) is expected from Tuesday onwards,” he told The Kashmir Monitor.

The valley, he said, will witness light rains on December 11.

“Moderate to heavy snowfall is predicted between the intervening night of 12 and 13 December,” said Lotus.

“Below freezing temperature, calm winds (1 to 2 km per hour), more than 75% humidity, and suspended dust particles in the atmosphere are the reasons for such dense fog,” he added.

Lotus said that similar foggy conditions occurred back in November months of 2015 and 2016.

The Met Department has predicated snowfall in Kashmir from December 12 and 13 due to a fresh western disturbance.

According to a government advisory, an active western disturbance is most likely to affect the Union Territories of Jammu and Kashmir and Ladakh and adjoining areas from December to 10-14, 2019.

“Under the influence of this weather system, widespread moderate rain/snow is expected at a few places of Kashmir on December 10, thereafter increase in intensity and distribution will happen.”

The weather advisory says the system is likely to cause heavy rain/snow mainly in Pirpanjal range of Jammu division (from Baderwah to Banihal), upper reaches of Kashmir (Gulmarg, Sonmarg, Baramulla and Kupwara, and Drass subdivision of Ladakh Union Territory.

“This may lead to disruption of surface and air transport including Jammu-Srinagar national highway. Srinagar-Leh National highway (Zojilla pass), Leh-Manali Highway, Mughal road and Sadhana pass and there would be a further dip in temperature.”

There has been a significant drop in temperature due to prevailing cold wave conditions in Kashmir.

The night temperature in Srinagar was recorded at minus 2.6 degrees and minus 4.2 degrees in the ski resort Gulmarg. 

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