SRINAGAR, JUNE 26: Director Information Jatin Kishore today delivered an insightful presentation on Film Tourism in Jammu and Kashmir during the afternoon session of Conclave.
He was addressing the Jammu and Kashmir Tourism Development Conclave being held at Sher-e-Kashmir International Convention Centre (SKICC) here.
The Conclave is being organized by the Jammu and Kashmir Tourism Department and is aimed at exploring new avenues for promoting tourism in the region.
During the presentation, Director Information highlighted the rich cultural tapestry and breathtaking landscapes of Jammu and Kashmir that serve as ideal settings for film productions. Emphasizing the economic and promotional benefits of film shoots in the region, Jatin Kishore outlined several strategic initiatives of the J&K Government to attract filmmakers and production houses from across the country for film shootings here.
He remarked that after the launch of the J&K Film Policy, more than 350 film shooting permissions have been issued to various filmmakers. He added that a Single Window System has been established for processing film permissions so that the filmmakers are facilitated at all levels.
After the presentation, a panel discussion on ‘Film Tourism and its potential in promoting J&K Tourism’ was held in which Director Information, Jatin Kishore, renowned Bollywood filmmakers and writers like Imtiaz Ali, Vishal Bharadwaj, Kabir Khan, Actor Sanjay Suri and line producer Khawar Jamsheed participated.
The participants discussed the potential of Kashmir valley, having scenic beauty and cultural heritage, in film shooting and its prospects for promoting tourism as well as boosting local economies and creating employment opportunities.
The session also involved the interaction of the panelists with stakeholders associated with the film and tourism industry. The panelists answered various queries raised by these stakeholders.