New Delhi, Oct 31: India’s biggest professional football league – I-League Wednesday saw a new and vibrant entrant for the 2018-19 season, in Real Kashmir Football Club (RKFC).
Their arrival was marked by a thumping win over defending champions Minerva Punjab in an action packed game of football RKFC won by 1-0.
RKFC’s splendid journey so far is, thus, aptly celebrated by the new campaign #TheRealKashmir, launched to celebrate the club’s success, the current path-breakers who qualified to play the I-League.
Conceptualized by Cheil WW India and supported by Real Kashmir FC, the film reinforces the story of RKFC and effectuates positive change in the valley through sport.
#TheRealKashmir film is an emotional narrative showcased from the point of view of an octogenarian Kashmiri who has seen the beauty of the valley taken over by the unrest and paranoia. Through his lens it shows to the audience how Jammu & Kashmir is changing yet again, but this time it is football that is bringing a positive transformation.
The campaign is an ode to change for the nation. It is about making every Indian a harbinger of change and positivity. It’s is not just about people in J&K, but inspiring every individual possible to make a difference in their game, life and world.
The campaign film is beautifully held by an authentic and emotive Kashmiri folk song ‘Neroo haa naujawano’ that inspires the youth in Jammu & Kashmir to aim and strive high in their lives, and reach for the skies.
Talking about the partnership with RKFC, Sean Van Wyk, Senior Marketing Director at adidas India, said, “At adidas, we firmly believe that through sport, we have the power to change lives, and now we are getting to live and see it in India. adidas aims at redefining the ‘Real’ Kashmir through the lens of sports and becoming the proponent of positivity and changing lives in Jammu & Kashmir through football. Real Kashmir FC is the flagbearer of positivity, and they epitomize our brand message Here To Create Change.”
The film captures the emotions of an old man, how he has seen it all change for the better and how he has felt the beautiful game of football bring a positive change in the valley. It takes the audience on a journey, highlighting the efforts made by club, garnering support from the locals. It also depicts the reality of how RKFC qualified for the I-League, when its star player – Danish, got tripped in the penalty box and takes the decisive penalty.
The Film concludes by revealing that the protagonist, Umar Mir is visually impaired and yet could feel football change the valley for the better through his unbiased, unadulterated vision. In that conclusion the film beautifully transcends all history and leaves the audience with a powerful yet silent message. If a visually impaired person can feel the positive side of Kashmir through sports, why can’t the world around him feel it, with their eyes open. An emotion elevated with the background soundtrack of a poem.
The film will be followed by an exclusive photo exhibition that opens to the public and captures the true essence of Jammu & Kashmir. The exhibition will lend a new perspective through the lens of sport and redefine J&K in photographs.
Aneesh Jaisinghani, Executive Creative Director, Cheil WW India added, “This is not merely a campaign but a very special initiative to drive a perception change, to stir the emotions of people of this country and drive collective optimism towards Jammu & Kashmir. We are very proud to partner with Real Kashmir FC and hope to make a difference in the lives of people.”
ABOUT THE SOUNDTRACK OF THE REAL KASHMIR FC FILM
The soundtrack is inspired from the Kashmiri traditions of singing the age old folk songs. ‘Neroo haa naujawano’ is one such rhyme primarily used to imbibe inspiration in young children. It encourages the children to reach for the skies, not be overwhelmed by fatigue, seek courage from the fire of Chinar tree and the girth of Pine. The film takes this narrative and beautifully weaves it into the story about how Real Kashmir and football have inspired and brought a positive change in Kashmir. This helps create a perfect blend between Kashmir and football. (Courtesy apnnews.com)
ASI among three cops injured in Rajbagh grenade blast
Srinagar, Jan 17: Assistant Sub-Inspector (ASI) of police and two traffic cop were injured in a grenade blast near Zero Bridge in Rajbagh area of Srinagar city in Central Kashmir on Thursday afternoon.
Reports said that suspected militants lobbed a grenade on police party near Zero Bridge in Rajbagh.
In the blast, three policemen including an ASI of police and two traffic policemen sustained splinter injuries and were evacuated to SMHS hospital for treatment.
The injured has been identified as Iqbal Singh (ASI of JKAP 14 Bn) and traffic policemen Haris Manzoor (SPO) and Sanullah (Head Constable).
While ASI Iqbal has sustained splinter injuries to both of his legs, Haris suffered an injury to the back side of his neck and Sanullah suffered injuries in his right leg.
SSP Srinagar Imtiaz Ismail Parray confirmed the attack and subsequent injuries to the ASI and two traffic cops.
Soon after the attack, the government forces cordoned off the area and launched a hunt to nab the attackers.
Security forces have launched a massive search operation in Rajbagh and adjoining areas near Zero Bridge after three police personnel including assistant sub-inspector were injured in a grenade attack by the terrorists on Thursday.
Homes and hotels in the area were searched frisking was also carried out. It was the first major terrorist attack in the Srinagar city this year. The injured cops are undergoing treatment at the hospital.
Meanwhile Jaish-e-Mohammad (JeM) has claimed responsibly of the grenade attack on the forces’ party at Raj Bagh area of Srinagar.
A JeM spokesperson Muhammad Hassan in a statement claimed that two forces personnel were killed and 6 critically injured in the attack.
An ASI of police and two traffic cops were injured in a grenade blast near Zero Bridge, Raj Bagh in Thursday afternoon.
2018 has been remarkable year for forces: Army commander
Srinagar, Jan 17: A top army commander on Thursday described 2018 as “remarkable year” for government forces, saying that more than 250 militants were killed, 54 others were arrested and four others surrendered in Kashmir Valley.
“The year 2018 has been a remarkable year for armed forces on the security front. As per the record of last ten years, army along with other forces have neutralized many militants. Many militants have surrendered under pressure and many others were arrested alive,” said Lt Gen Ranbir Singh, GoC-in-C Northern Command told reporters after inaugurating Kalai Bridge constructed by Border Roads Organization.
“More than 250 militants were killed, 54 others arrested and four others have surrendered,” he said, adding, “This speaks about the strength of our security establishment,” the officer said.
He said that the army was giving “befitting reply” to Pakistan army along the Line of Control whenever there were instances of any ceasefire violation or snipping.
“As per wireless and other intercepts, Pakistan army and militants suffered a huge loss in our retaliatory action.”
The Kalai Bridge spans over Suran River and connects Kalai area to Chandak area in Poonch district. During the inaugural function, the Army Commander addressed the gathering of Army, GREF and local residents and said that the Kalai bridge is an important milestone towards enhancing the road communication in the area.
“The bridge is an important strategic asset as it enhances the movement of military equipment and troops in a faster time frame,” he said. The Indian Army and BRO have been working towards infrastructure development in the remote and far-flung areas and improving the road connectivity, he said.
“The bridge will reduce traffic congestion in the city and ease out inconvenience caused to the people specially those moving towards Budha Amarnath Shrine in Mandi as it reduces the travelling time considerably.”
The Army Commander appreciated the contribution of the District Administration for their support and cooperation during the construction of the bridge.
Beg to differ: Omar Abdullah
Srinagar, Jan 17: Former Jammu and Kashmir chief minister and National Conference (NC) vice-president Omar Abdullah on Thursday lashed out at the Northern Command Chief Lt General Ranbir Singh, on his “great year for security forces” remark.
Taking to Twitter, Abdullah wrote, the compulsion of killing militants/terrorists shouldn’t be treated as a cause for celebration.
“I beg to differ, a great year would be one in which no young man would join militancy, no terrorists would be killed & no security personnel would lose their lives in encounters. The compulsion of killing militants/terrorists shouldn’t be treated as a cause for celebration,” Abdullah wrote.
Abdullah was reacting to a statement by Gen Singh on the sidelines of the inauguration of the Kalai bridge in Poonch district. Gen Singh said 2018 had been a great year for the security forces as they had managed to kill 250 terrorists.
Heartening to meet Kashmiri students in Bangladesh: Shahid Afridi
Srinagar, Jan 17: Star Pakistan cricketer Shahid Afridi on Thursday met Kashmiri students in Bangladesh and interacted with them.
Afridi said that it was heartening to see Kashmiri students in Bangladesh who are studying medicine.“Heartening meeting with some Kashmiri students who are in Bangladesh on scholarship, studying Medicine. Keep up the hard work and making your people proud!,” he tweeted.
Afridi in the past has been in controversies over Kashmiri over his support to the Kashmir cause. He has been vocal about letting the people of Kashmir decide their future.