Switzerland appoints Indian Olympic Gold medalist Neeraj Chopra as `Tourism Friendship Ambassador’

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New Delhi: Switzerland Tourism has appointed Olympic Gold medalist Neeraj Chopra as its Friendship Ambassador.

Chopra has often travelled to Switzerland for tournaments and training but this time, after his season ended, the Indian sports icon spent his days relaxing in the country while doing what he loves best – getting the adrenaline pumping! Among the top destinations that Chopra visited were Interlaken, Zermatt, and Geneva.

As Switzerland Tourism’s ‘Friendship Ambassador’, Chopra will share his experiences in the country to showcase it as the ideal destination for outdoors and the best destination for hiking, biking, soft and extreme adventure, and of course snow sports, for everyone be it beginners or seasoned pros.

“Switzerland is my favourite international holiday destination! It’s so beautiful everywhere you look! It was great spending time exploring the country after the season. I also wanted to show this country to my friends and family. It was the best place to relax after a hectic season for me. You feel refreshed anywhere in the country whether you are out in the mountains or even just strolling in the city! I But what got me excited was the chance to experience the adventurous side of the country with my closest friends. I was thrilled to show them Interlaken and Zermatt which are well known for their adventure activities but also that it’s possible to enjoy the outdoors in Geneva which is Switzerland’s second-largest city. We tried everything from canyon swing to river rafting to paragliding and skydiving amongst other activities. And of course, it helps to know that Switzerland is the safest place for all sorts of adventure sports!” expressed Chopra.

Misha Gambetta, Director-India of Switzerland Tourism said, “India is a very important long-haul market for us! And it’s great to have a friendship ambassador from India representing Switzerland. Neeraj is an Indian icon and a very outdoorsy person, and he will be the perfect person to showcase the sporty and outdoor side of Switzerland as well as allow us to promote lesser-known sides of the country. We look forward to working towards a successful campaign with him.”

The athlete also donated his gold-winning javelin to The Olympic Museum in Lausanne, Switzerland in September this year. The museum founded by the International Olympic Committee in 1993 showcases the richness and diversity of Olympism through history, culture, design, technology, and sociology with sports as the main element. Mary Kom’s gloves as well as Dhyan Chand’s hockey were already a part of the exhibits at the Museum.

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