Samsung unveils new Galaxy series, S23 to be manufactured at Noida

Screenshot 2023 02 02 102044

Samsung Electronics has unveiled the Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23, marking a new era of Samsung Galaxy’s ultimate premium phone experience. Samsung Galaxy’s epic camera gives users more freedom to explore their creativity, like capturing truly cinematic Nightography videos with transformative AI.

The Snapdragon® 8 Gen 2 Mobile Platform for Galaxy unleashes premium experiences, including groundbreaking AI, future-ready mobile gaming feature and powerfully sustained game play with the world’s fastest mobile graphics. On the Galaxy S23 Ultra, an embedded S Pen that many long-time Samsung Galaxy users know and love offers more possibilities for productivity, notetaking, hobbies and more. All the Galaxy S23 series’ new standard-setting innovations are housed within a striking design that advances the company’s sustainability commitment with more components made using recycled materials than any other Samsung Galaxy smartphone.

“The value of impactful technology is measured, not just by what it enables for people today, but also how it contributes to a better future,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The entire Galaxy S23 series is the new standard-bearer of trustworthy premium smartphone experiences. We’re on a mission to redefine peak performance by bringing together powerful, lasting innovations and sustainability.”

Galaxy S23 Ultra makes it easier for any level of photographer to capture phenomenal content. It offers Samsung Galaxy’s most advanced camera system, tailored for nearly any lighting conditions and engineered to render incredible detail. Improved Nightography capabilities transform how the Galaxy S series optimizes photos and videos in a wide range of ambient conditions. Filming a favorite song at a concert, snapping a selfie at the aquarium or grabbing a group shot of friends at dinner — users can get sharper images and videos. Visual noise that usually ruins low-light images is corrected by a new AI-powered image signal processing (ISP) algorithm that enhances object details and color tone.

In a Samsung Galaxy first, Galaxy S23 Ultra boasts a new 200MP Adaptive Pixel sensor that captures epic moments with incredible precision. It uses pixel binning to support multiple levels of high-resolution processing at once. And because selfie cameras are more important than ever to how we communicate today, the Galaxy S23 series introduces fast autofocus and our first Super HDR selfie camera, jumping from 30fps to 60fps, for noticeably better front-facing images and videos.

Meanwhile, Samsung has confirmed that all Galaxy S23 smartphones sold in India will be manufactured at the company’s Noida factory. The company has been using the same facility, claimed to the world’s largest mobile factory, to fulfil the needs of the domestic market through local manufacturing at the Noida factory.