Pulwama, March 24: Rouf Khanday, a social worker and passionate photographer from Bamnoo, Pulwama, has set a new record for clicking and publishing photographs of Kashmir’s unexplored landscapes. His self-published book, Emerald Elegance, features breathtaking images that capture the untouched beauty of Kashmir, earning him a prestigious place in the India Book of Records 2025.
Khanday has long been captivated by the picturesque landscapes and cultural richness of Kashmir. While his social work has deepened his empathy for people, photography has become his medium to preserve and showcase the valley’s unparalleled charm.
A Mission Beyond Photography
For Khanday, Kashmir is not just a geographical wonder—it is an emotion, a living canvas painted with lush meadows, cascading rivers, towering peaks, and a history that whispers through its ancient landscapes. Yet, modernization and environmental degradation pose significant threats to this paradise. His journey into photography is not merely an artistic pursuit but a mission to document and safeguard Kashmir’s natural splendor. “My explorations take me to paths less traveled—uncharted peaks, misty moors, and remote forests where nature breathes in its purest form,” he shares. “Each photograph is a testament to Kashmir’s timeless beauty and a reminder of our responsibility to protect it.”
Beyond capturing mesmerizing visuals, Khanday has initiated projects to promote sustainable tourism in Kashmir. Through photography exhibitions and visual booklets, he aims to introduce travelers to the valley’s lesser-known wonders while fostering responsible exploration. His latest visual booklet serves as a curated guide, offering both artistic inspiration and practical travel insights for those seeking offbeat experiences in Kashmir. By showcasing the hidden gems of the valley, he hopes to boost local tourism and generate economic opportunities for communities that are deeply rooted in Kashmir’s heritage. “Tourism is vital for the region, but it must be done responsibly. We need to strike a balance between exploration and conservation,” he emphasizes.
Rouf Khanday envisions creating a comprehensive compendium of Kashmir’s landscapes—an enduring archive that will inspire future generations to cherish and safeguard this heaven on Earth. His work stands as both an artistic masterpiece and a call to action, urging people to explore, appreciate, and protect the natural wonders of Kashmir.