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Red Velox to Pink Lady: In the apple paradise, farmers try exotic varieties

April 7, 2024

Srinagar: A new trend is unfolding in Kashmir with farmers and horticulturists embracing exotic apple plant varieties over traditional ones.

This surge in interest is reshaping the agricultural landscape of the region, known for its traditional apple cultivation.

In recent years, there has been a noticeable shift towards cultivating exotic varieties of apples, spurred by changing consumer preferences and evolving market dynamics.

Varieties including Red Velox, Pink Lady, Redlum Gala, Scarlet II, Golden Delicious, and Jeromine qare ruling the roost in Kashmir these days.

These varieties, known for their distinctive flavors, textures, and extended shelf life, are increasingly finding favor among consumers both domestically and internationally.

Aarif Bhat, a progressive farmer from Baramulla district, shares his experience, “I have been cultivating traditional apple varieties for decades, but I decided to diversify my orchard by introducing exotic varieties. The response has been overwhelming, with buyers showing great interest in these apples.”

The shift towards exotic apple varieties is not only driven by consumer demand but also by economic factors. Farmers are recognizing the potential for higher returns associated with cultivating these premium varieties. “A box of Red Velox apples costs almost 30 percent more than the traditional variety. So, growers are increasingly shifting from traditional to exotic varieties to make more money,” said Mohammad Shahbaz, an apple dealer.

As such various entrepreneurs have emerged in the valley who grow the nurseries of such varieties to sell growers during the season.

“We grow varieties of apple plants in the nursery. For the last five years, we have been associated with the farming of these varieties and growers come from various districts to buy saplings from our nursery,” said Abdul Quyoom Bhat, an entrepreneur.

Pertinently, the government too is encouraging and promoting the high-density apple plantation in Kashmir to grow the income of farmers.

The Department of Horticulture has set a target to bring 5500 hectares of land under the Modified High-Density Plantation Scheme in Jammu and Kashmir by 2026.

According to government figures, Kashmir exports more than 20 lakh metric tonnes of apples every year, and the horticulture industry is pegged to be worth around 9,000 to 10,000 crore including the employment it generates. Kashmir produces 75 percent of the total apple production in the country. (With KNO inputs)

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