San Francisco-based AI giant OpenAI is reportedly working on its own social media platform, which could directly challenge existing platforms like Elon Musk’s X (formerly Twitter) and Meta’s suite of social apps. The new platform is expected to incorporate artificial intelligence at its core, though exact details of the integration remain unclear at this stage.
According to a report by The Verge, OpenAI is building what has been described as an “X-like social network,” with early internal prototypes already in place. The prototype is said to center around GPT-4o’s image-generation capabilities—likely enabling users to generate content using AI and display it via a public feed. The format would differ from existing platforms by placing AI-generated content at the forefront of the user experience.
The project appears to be built around OpenAI’s flagship model, ChatGPT, and could either take the form of a standalone app or be embedded within the existing ChatGPT platform. OpenAI CEO Sam Altman is reported to have sought external feedback on the prototype. While the company’s video tool Sora already features a public feed showcasing AI-generated content, it lacks a true social component, such as creator attribution or interaction, which this new app may introduce.
Unlike traditional platforms such as Facebook, Instagram, or X, which are now retrofitting AI features, OpenAI’s potential entry would be a social experience built entirely on top of AI infrastructure. This positions OpenAI’s project not just as another social app with added AI features but rather as an AI-native platform with social capabilities layered in.
If launched, the platform could further deepen the rivalry between OpenAI and competitors like Meta and X. Elon Musk, who co-founded OpenAI and later distanced himself from the company, has publicly criticized the organization and its shift to a for-profit model. He also filed a lawsuit against OpenAI earlier this year and reportedly made an offer to acquire the company—an offer Altman dismissed with a cheeky response, saying, “no thank you,” and jokingly offering to buy Twitter for $9.74 billion instead.
Earlier in February, reports surfaced that Meta was preparing to release a standalone AI app to compete with ChatGPT. In response, Altman quipped, “ok fine maybe we’ll do a social app,” hinting that the company was already considering the move.