Jammu and Kashmir is fast emerging as a hub for the medicinal plant industry. Six Memorandums of Understanding were signed between farmers and industry stakeholders for the assured supply of raw medicinal plant material during a buyer–seller meet at Bhaderwah. The initiative was aimed at strengthening the supply chain and market linkages in the medicinal and aromatic plants (MAPs) sector. The meet marks a transition from a subsidy-driven approach to a market-led ecosystem, where assured buy-back arrangements, industry partnerships, and value chain development are central to sustainability. It is an attempt to strengthen both forward and backward linkages, ensuring the availability of quality planting material and facilitating access to markets through institutional mechanisms. J&K Medicinal Plants Board has been at the forefront of expanding cultivation area, promoting high-value species, establishing nurseries, and capacity building of farmers through training and exposure programmes. Jammu and Kashmir is home to different medicinal plants and wild animals. According to the official data, there are 1000 different kinds of medicinal plants available in J&K. Of which, 300 are endemic –they are found in particular geographical regions. Among them are some high-end plants having high commercial value and are dwindling fast due to huge demand. For instance, Trillium, which was earlier a lesser-known medicinal plant, has gained popularity in commercial utilization. It is one of the most sought-after medicinal species of the western Himalayan region. The underground part contains Trillarin, which, on hydrolysis, yields diosgenin and is used in the preparation of steroidal and sex hormones. Trillium sells at over Rs one lakh per kilogram in the international market. Similarly, plant species like Podophylum Hexandum, Sasurra Caustus, Aconitum Heterophylum, and Sasurra Sicra are on the verge of extinction. Jammu and Kashmir has the potential to become the herb capital of the country. Under the ‘Medicinal Plants’ component of the National Ayush Mission scheme, the centre is supporting market-driven cultivation of 140 prioritized medicinal plants in identified clusters and zones across the country. Farmers should grab the opportunity and diversify medicinal plant cultivation, particularly the high-demand species. The government should provide full institutional support, including technical guidance, financial assistance, and market facilitation, to the farmers. Like tourism, handicrafts, and horticulture, the medicinal plant sector can generate jobs and boost the local economy. Our lavender has a huge international market. Lavender water, which separates from lavender oil, is used to make incense sticks. Hydrosol, which is formed after distillation from the flowers, is used to make soaps and room fresheners. The government should announce special incentives to motivate farmers for medical plant cultivation. Handholding in this industry can work wonders. It will not only motivate youngsters to set up medicinal plant-based ventures but will also boost the fledgling economy of Jammu and Kashmir.
Medicinal plants industry
