Srinagar: Ahead of the sixth season of the Lanka Premier League (LPL), scheduled to begin on July 10, the league has received a major financial boost with its promoters, Innovative Production Group FZ, LLC (IPG), securing multi-million-dollar strategic funding through a merger with a United States-based Nasdaq-listed entity.
IPG has completed an all-stock merger with Flash Sports & Media Inc., bringing its portfolio of T20 league commercial rights, including the LPL, under the Nasdaq-listed platform UGRO. The move is expected to strengthen the league’s commercial growth and long-term expansion plans.
As part of the new structure, IPG has announced an investment of USD 20 million over the next two years to further develop and expand the Lanka Premier League.
While the intellectual property rights of the LPL remain with Sri Lanka Cricket, IPG continues to hold the league’s exclusive commercial and media rights. The company said the new institutional backing will provide enhanced governance, greater transparency and improved access to capital.
Anil Mohan, Founder and Chairman of IPG Global, said the LPL would be among the biggest beneficiaries of the development, adding that the new structure would help scale the league responsibly while strengthening franchise value and long-term commercial sustainability.
Apart from the LPL, IPG also holds long-term agreements to develop T20 leagues in Malaysia and Zimbabwe. The company has outlined plans to expand its footprint across these emerging cricket markets and build an integrated, multi-market cricket enterprise.
Flash Sports & Media Chief Executive Officer Bradley Nattrass said the merger would accelerate growth across multiple cricket economies through stronger sponsorship integration, enhanced broadcast partnerships and deeper fan engagement.
Chief Financial Officer Eric Sherb said the public-market structure would enable disciplined investment in league infrastructure while supporting long-term commercial development and recurring revenue generation.
According to the company, future investments will focus on centralizing sponsorship opportunities across leagues, upgrading broadcast production to 4K standards, enhancing fan experiences and creating sustainable revenue streams aimed at increasing the long-term value of its cricket assets.
LPL Promoters Secure Multi-Million Dollar Funding Boost
