Indian International Trade Fair 2024: Centre allots stalls to J&K MSES

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JAMMU, NOVEMBER 14: The Field Office of the Union Ministry has approved 6 applications from Jammu and Kashmir for participating in the Indian International Trade Fair being organized at Pragati Maidan, New Delhi from Nov 14, 2024, to Nov 27, 2024, to promote marketing avenues including Business to Business and Business to Consumer.

Two applicants have also been selected from Ladakh. They are selected out of the total 150 applications received online and allotted free stalls at the exhibition.

Participation in the exhibition makes the units improve their sales volume, understand the current trends in the market, and prepare them to be champions in their field. This has been made possible as per the direction of G. Velladurai, Joint Director, IEDS, through the PMS section of MSME-DFO Jammu handled by D.K. Tyagi IEDS, Assistant Director.

MSME-DFO Jammu, Field Office of Union Ministry of MSME implements various schemes and activities for the benefit of MSEs of Jammu & Kashmir.

Procurement and Marketing Support scheme is one of them. As per the scheme guidelines, the MSEs are eligible to claim reimbursement of 80 to 100 % stall charges, publicity expenditures, and traveling expenditures for participation in about 250 exhibitions or trade fairs approved by the Union Ministry of MSME. The lists of approved exhibitions are available at https://my.msme.gov.in/MyMsme/Reg/COM_ViewEvent.aspx.

All the applications are received online only without any manual intervention and processed online. It is also to mention here that a maximum of 60 units can participate in any of the approved exhibitions.