`IK Kurta’: Apparel featuring digital prints of Imran Khan sells at Rs 20k

Popular clothing brands are cashing in on Pakistan’s political crisis to earn a fortune.

Atelier Karma has brought back IK Kurta that features digital prints of Khan’s face

The apparel brand took to its social media to announce that they have begun pre-booking for the kurtas. “Due to popular demand, we are bringing back the famous Karma IK Kurtas. Pre-book yours now!” read the caption of a picture that showcases a bunch of models, both men and women, wearing the IK printed kurta on a runway.

However, netizens are baffled by the exorbitant prices of Rs20,000 for the kurta and an additional Rs10,000 for the trouser. Since it’s only open for pre-booking, the website does not mention any prices as of yet. But a user posted a reply they got when they approached the brand at a number mentioned in the caption.

 “Hello! Thank you for reaching out to Karma. The Karma IK Kurta is for Rs20,000. The white pants with green and black finishes are for Rs10,000. We are pre-booking. We are pre-booking at the moment for deliveries within two weeks. The colors available are red, green and white. We do all sizes from XS to XL. Custom sizes can also be done. Loose fabric is also available at Rs3,000 per meter. The fit is classic kurta straight fit and they are unisex,” reads the message.