The rise of social media hasn’t just enabled celebrities to connect on a deeper level with fans but has also given them a platform to expand their earnings. Be it sportspersons, celebrities from the entertainment world, or social media influencers, Instagram has become a big platform for them to earn money.
The year 2021 concluded with a number of sportspersons occupying several sports among the top-50 earners of the year from the video & photo-blogging platform, in terms of earning per post. The list is led by Manchester United striker Cristiano Ronaldo, while among Indians, it was India Test skipper Virat Kohli who topped the charts.
Kohli isn’t the only Indian to have finished among the top 50 celebrities on Instagram when it comes to charges per post. While he finished 19th in the overall list, Bollywood actress Priyanka Chopra is the second Indian on the list. She secured the 27th spot.
Kohli charged approximately Rs 5 crore per post and Priyanka earned about Rs 4 crore per post on Instagram.
Top-earning celebrities on Instagram (per post) in 2021:
1. Cristiano Ronaldo: USD 1,604,000
2. Dwayne Johnson: USD 1,523,000
3. Ariana Grande: USD 1,510,000
4. Kylie Jenner: USD 1,494,000
5. Selena Gomez: USD 1,468,000
6. Kim Kardashian: USD 1,419,000
7. Lionel Messi: USD 1,169,000
8. Beyonce: USD 1,147,000
9. Justin Bieber: USD 1,112,000
10. Kendall Jenner: USD 1,053,000
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19. Virat Kohli: USD 680,000
27. Priyanka chopra Jonas: USD 403,000
Kohli is unarguably among the most popular cricketers in the world. Though on the field, his performances haven’t been up to his usual standards over the past 1-2 years, Kohli continues to be one of the most-endorsed celebrities off the field. In terms of brand endorsements, Kohli unarguably remains the leader in the Indian sporting arena.
When it comes to global sportspersons, Ronaldo is the absolute leader with an earning of approximately INR 12 crore per Instagram post. Lionel Messi is the second sportsperson among the top 10. He earns about INR 12 crore per post on the platform.