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Here’s how much Bollywood charges for a post on Instagram


Bollywood celebrities charge a hefty price for promoting a product, brand or any sponsored post on Instagram. Here’s how much Priyanka Chopra, Alia Bhatt, Shah Rukh Khan, Amitabh Bachchan charge per post.

Not every celebrity post that you see on Instagram is shared for free. With the photo-video-sharing-app proving to be a huge market for brands and advertisers, celebrity profiles are seen as a great platform for marketing and promotions. Speaking of which, Bollywood biggies right from Amitabh Bachchan, Shah Rukh Khan to Priyanka Chopra, Alia Bhatt are often approached for such tie-ups and they willingly agree to promote by charging a hefty fee in return.


Of course, apart from the paid-posts, these celebs also share personal posts on family, movies, which obviously don’t come with a price tag. But the one’s that are sponsored comes with a big number.

In Hopper HQ’s annual Instagram Rich List 2019, Priyanka Chopra and cricketer Virat Kohli were the only two Indian celebrities who had made it to the coveted list. Scroll down to see how much some of the popular Bollywood celebs approximately charge for each sponsored post.


Bollywood celebs and how much they charge per sponsored post on Instagram

Priyanka Chopra – Rs 1.87 crore

Every promotional post on Priyanka’s Instagram feed costs a whopping Rs 1.87 crore. This was the number the actress was quoting until last year (2019). With social media exploding with new strategies and campaigns, she must have surely increased her fee this year. Priyanka is also one of the most followed Bollywood celebrities on Instagram with 57.4 million followers.


Alia Bhatt – Rs 1 crore

Alia has 49.7 million followers on Instagram. If you scroll down her feed, you’ll notice how actively she shares updates on life, work, cats and everything that she admires in life, in general. She endorses quite a few brands and products and is also considered to be a millennial sensation. As per GQ report, Alia charges around Rs 1 crore per sponsored post on Instagram.


Shah Rukh Khan – Rs 80 lakh – Rs 1 crore

The King Khan of Bollywood has 22.6 million followers on Instagram. You won’t see him posting every day but whenever he does, it’s guaranteed to trend for days. SRK’s popularity is not just restricted to India but across the globe. He reportedly charges around Rs 80 lakh to Rs 1 crore per sponsored post on Instagram.

Amitabh Bachchan – Rs 40 lakh – Rs 50 lakh


The megastar of Bollywood has been known to be an ardent Twitter user. However, lately, he’s also been having a lot of fun on Instagram with his candid posts and captions. Big B is said to be charging around Rs 40 lakh – Rs 50 lakh per sponsored post on Instagram.


Shahid Kapoor – Rs 20 lakh – Rs 30 lakh

Shahid Kapoor is considered to be one of the ‘most attractive Indian celebrities.’ With 29.4 million followers, the actor has a huge fan-following on Instagram and he’s also pretty much active on the platform. He is said to be charging around Rs 20 lakh – Rs 30 lakh per promotional post.