Over the years, the handicraft industry in Kashmir has encountered obstacles related to branding, market visibility and maintaining consistent quality standards. These challenges have hindered the sector’s ability to compete effectively in both domestic and international markets. To overcome these barriers, and revitalise the region’s artisanal heritage, a comprehensive approach to rebranding and reinforcing authenticity has become imperative. The recent acquisition of Geographical Indication (GI) certifications for eight traditional Kashmiri crafts is a positive step in this direction. These certifications, awarded by the GI Registry in Chennai, not only validate the unique origins of these products but also establish a framework for their protection and promotion. The newly registered crafts—Kashmir Namda, Gabba, Willow Bat, Tweed, Crewel, Chain Stitch, Shikara, and Wagguv—join seven others previously granted GI status, bringing the total to 15. This legal recognition serves multiple purposes: it safeguards against counterfeit goods, deters unauthorised replication and enhances export prospects by differentiating authentic Kashmiri products in global markets. The certification process itself was rigorous, involving extensive documentation, preliminary scrutiny, and public notification through official channels. The Handicrafts and Handloom Department navigated a three-year journey to secure these registrations, adhering to protocols such as filing applications, responding to inquiries, and ensuring compliance with regulatory standards. The absence of objections during the publication phase in the GI Journal ultimately paved the way for approval. Apart from legal protection, GI certification offers tangible economic benefits. By assuring buyers of a product’s origin and quality, these tags enhance consumer trust, which can translate to higher demand and premium pricing. Artisans stand to gain from increased market access, particularly in niche segments where authenticity and craftsmanship are valued. The department has also emphasised the importance of modernising quality assurance mechanisms. Plans to upgrade testing laboratories with advanced equipment, such as Optical Fibre Diameter Analysers and Scanning Electron Microscopes, aim to combat the proliferation of machine-made imitations falsely marketed as handmade. These technological upgrades, coupled with QR code labelling, will enable consumers to verify product authenticity, further distinguishing genuine Kashmiri crafts. Looking ahead, the department intends to extend GI recognition to six additional crafts, including Copperware (Kandkari), Silverware, Houseboats, Tapestry, Tilla, and Aari Embroidery. This expansion is expected to revive fading art forms and stimulate interest in traditional techniques. The revival of such crafts not only preserves cultural heritage but also creates opportunities for artisans to engage with global audiences. Furthermore, the emphasis on authenticity aligns with growing consumer preferences for ethically sourced, culturally rich products. The broader implications of GI certification extend beyond economics. By protecting traditional knowledge and practices, these measures ensure that artisanal skills are passed down through generations. This continuity is vital for maintaining the cultural identity of the region. Additionally, the increased visibility of certified crafts could attract cultural tourism, drawing visitors keen to explore the stories behind these products. Such tourism can generate ancillary revenue streams for local communities, creating a symbiotic relationship between cultural preservation and economic development. Through these measures, the handicraft industry can continue to thrive in an increasingly interconnected world.
GI Boost
