SRINAGAR, JULY 29: Chief Secretary, Atal Dulloo, today reviewed and discussed the operational roadmap for Sustainable Promotion and Revamping of Emerging Alternate Destinations (SPREAD) initiative, aimed at positioning Jammu & Kashmir as a year-round, eco-sensitive and economically vibrant tourism hub.
The Chief Secretary emphasized the need to decongest the overburdened tourist destinations by developing sustainable and lesser-explored alternatives, leveraging J&K’s unique topography and cultural diversity. He stressed the importance of balancing the 3Es, Economy, Ecology, and Equity, in all tourism development interventions.