SRINAGAR, JUNE 30: Lieutenant Governor Manoj Sinha, during his visit to Baltal today, launched a comprehensive IEC (Information, Education & Communication) campaign and various innovative initiatives of the Directorate of Rural Sanitation, Department of Rural Development & Panchayati Raj, for a sustainable and Zero-Waste pilgrimage.
The initiatives include Yatra Logo, Yatra Anthem, campaign website and MIS portal, Trinetra App, Pamphlet & Yatra Guidelines, Yatra Mascots and IEC toolkit aimed to promote sustainable practices, address sanitation issues, share verified information, and engage Yatris through feedback along the Baltal and Pahalgam axis, to achieve a Zero Landfill Yatra.
Pamphlet & Yatra Guidelines, designed for Langar organizers, shopkeepers, and service providers along the Yatra route, are focused on ensuring waste minimization, discouraging single-use plastics, and implementing SBM-G norms.
Trinetra App will significantly enhance the pilgrim experience through sanitation facilities, safety alerts, and making them aware of the values of cleanliness during their pilgrimage.
Anoo Malhotra, Director General, Rural Sanitation, briefed the Lieutenant Governor on dedicated measures taken by the department to make the yatra more sustainable.