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Home Kashmir

Back after 2 years; J&K Bank calendar advertises housing, education loans

Monitor News Desk by Monitor News Desk
Dec. 31, 2022 Updated 11:39 am. IST
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Back after 2 years; J&K Bank calendar advertises housing, education loans


Srinagar: The J&K Bank wall calendar was famous for showcasing beautiful photographs of Kashmir valley.

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The calendar would have photographs of tourist spots, Kashmiri handicrafts items, sceneries, etc but this time it features advertisements of its education, agriculture and housing loans and other J&K Bank products.
Have a look: 

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J&K Bank Calendar- 2023 pic.twitter.com/63zwJUKgLM

— J&K Bank (@JandKBank) December 30, 2022

Amid persistent public demand, J&KĀ BankĀ on Friday launched its ‘famed’ Wall Calendar after a gap of two years.

Speaking at the launching ceremony, MD & CEO Baldev Prakash said, ā€œAfter an unavoidable gap of two years, I feel delighted to unveil theĀ Bank’s wall Calendar that has over the years not only become a prized souvenir in our core operational geography but has acquired unique brand value in rest of the country too.

Being the institution’s best round-the-year brand ambassador, J&KĀ BankĀ Calendar has always captured public imagination through its rich, diverse and topical themes year after year.ā€General Manager (BSD) Syed Rais Maqbool gave an overview of the history ofĀ Bank’s wall calendar and its emotionalĀ connectĀ with the people.

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He also spokeĀ about idea, design and processing of the Wall Calendar – 2023 besides highlighting the features and functions of the app-based e-Calendar.ā€œWall calendar in our core-geography has been synonymous with J&KĀ Bank’s brand for many decades now.

Going forward, while leveraging rich brand legacy in the form of our traditional wall calendar with a year-long shelf-life, we shall keepĀ improvisingĀ our digital calendar as well to meet the aspirations of younger and tech-savvy generations especially among ourĀ customersā€, said GM Syed Rais Maqbool during the address.

Pertinently, the e-Calendar has been customized with holiday lists of five zones across the country- Jammu and Kashmir, Ladakh, Delhi, Karnataka and Mumbai – with user-friendlyĀ optionĀ for the people to choose between any of these digital variants seamlessly according to their requirement and location.


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