Srinagar: The J&K Bank wall calendar was famous for showcasing beautiful photographs of Kashmir valley.
The calendar would have photographs of tourist spots, Kashmiri handicrafts items, sceneries, etc but this time it features advertisements of its education, agriculture and housing loans and other J&K Bank products.
Have a look:
Amid persistent public demand, J&KĀ BankĀ on Friday launched its ‘famed’ Wall Calendar after a gap of two years.
Speaking at the launching ceremony, MD & CEO Baldev Prakash said, āAfter an unavoidable gap of two years, I feel delighted to unveil theĀ Bankās wall Calendar that has over the years not only become a prized souvenir in our core operational geography but has acquired unique brand value in rest of the country too.
Being the institutionās best round-the-year brand ambassador, J&KĀ BankĀ Calendar has always captured public imagination through its rich, diverse and topical themes year after year.āGeneral Manager (BSD) Syed Rais Maqbool gave an overview of the history ofĀ Bankās wall calendar and its emotionalĀ connectĀ with the people.
He also spokeĀ about idea, design and processing of the Wall Calendar ā 2023 besides highlighting the features and functions of the app-based e-Calendar.āWall calendar in our core-geography has been synonymous with J&KĀ Bankās brand for many decades now.
Going forward, while leveraging rich brand legacy in the form of our traditional wall calendar with a year-long shelf-life, we shall keepĀ improvisingĀ our digital calendar as well to meet the aspirations of younger and tech-savvy generations especially among ourĀ customersā, said GM Syed Rais Maqbool during the address.
Pertinently, the e-Calendar has been customized with holiday lists of five zones across the country- Jammu and Kashmir, Ladakh, Delhi, Karnataka and Mumbai – with user-friendlyĀ optionĀ for the people to choose between any of these digital variants seamlessly according to their requirement and location.
