Maryam Khaliq
SRINAGAR, DECEMBER 25: Noonley, co-founded by Dr. Saima Paul and her brother Zubair Paul, is making it easier for people to enjoy Kashmiri Noon Chai, a pink, salty tea loved for its unique flavor.
Traditionally, making Noon Chai takes a lot of time and effort, but Noonley has solved this problem with tea bags and instant mixes. “We wanted to keep the real taste of Kashmir but make it quick and easy,” said Dr. Saima.
Noonley also offers a variety of products alongside Noon Chai, including Apple Kehwa and other innovative blends inspired by Kashmiri flavors. These additions give customers more ways to experience the rich culture of Kashmir.
Dr. Saima credits her hardworking team for bringing these ideas to life. Working with SKUAST-K, they’ve ensured that all products stay true to their authentic roots.
Noonley is more than a business—it’s also about inspiring women in Kashmir to follow their dreams. Dr. Saima’s story shows that hard work and new ideas can open doors, even in challenging times.
Noonley is already popular in Kashmir and beyond. Social media, especially Instagram, has helped them connect with tea lovers and share their journey. They plan to expand their product range and reach more people while staying true to Kashmiri traditions.
By combining tradition with convenience, Noonley is not only sharing a piece of Kashmiri culture with the world but also helping the local economy grow. It’s a great example of how a simple idea, supported by teamwork, can make a big difference.