SRINAGAR AUGUST 15: To ensure the successful conduct of the upcoming Kashmir Marathon scheduled to be held on 20-10-2024, a stakeholder consultation was held under the chairmanship of the Director Tourism Kashmir, Raja Yaqoob at Tourist Reception Centre, Srinagar.
Detailed deliberations were held with the representatives of prominent travel trade bodies, clubs, athletic associations, and media houses.
Suggestions from all the stakeholders were recorded and it was mutually agreed that the Department of Tourism J&K and all the stakeholders need to work in a close symphony to make Kashmir Marathon a global brand.
It was also decided that the Department of Tourism and the travel trade fraternity of J&K shall promote and publicize the Kashmir Marathon in all the upcoming major Travel Marts. Further, the travel trade fraternity undertook to promote the Marathon through their principal agents and national travel bodies in addition to designing of Marathon centric tour packages.
To infuse the spirit of professional running among locals, the running clubs and athletic associations were implored to ensure the participation of their members. It was also decided that as a run-up to the Kashmir Marathon, multiple engagement initiatives including bringing on board sports and film celebrities, and promotion through local/ national print and electronic media shall be ensured.