Srinagar, Dec 29: A daughter of the valley settled outside has found a delicious way to take Kashmiri cuisine to foodies across the globe.
Not alone in the arena, she is definitely making mouths water!
Nazrana Bashir, originally a resident of Kreeri in north Kashmir’s Baramulla district, was married off at 22 to an IT investment banker settled in Delhi.
A decade later, when she is a mother of two and happily settled in Mumbai, she has decided to express her love for Kashmiri cuisine—and her kitchen talent—through YouTube channel named ‘ZoonDaeb’.
A Mass-Communication graduate, Nazrana uses her skills with the camera to prepare videos in her spick-and-span kitchen to showcase her recipes.“No matter wherever we are, we can’t get away from our cuisine,” Nazrana explains her journey from homemaking to recipe-sharing.
“Cooking for me started as a necessity after marriage, but it subsequently became my passion. Motivated by family and friends, I finally decided to share my love for cooking with the people. Now, I am rediscovering myself in the process.”
Using her smartphone and a tripod purchased exclusively for the purpose, she has produced 35 videos, earning herself a subscriber base of 3.8 thousand in about four months.
In every video, she can be heard—not seen—patiently explaining the recipes in English, step by step, letting mention of each ingredient raise the viewers’ anticipation.
And the recipes range from that of Nun Chai to sponge cake.“The food (on her channel) might be Kashmir-centric, but the intent is to popularise the cuisine globally. For instance, in case of Nun Chai, I make it with green tea, because finding traditional Nun Chai outside Kashmir isn’t always possible.”
“I have strived to learn recipes of Kashmiri cuisine at home, now I want to be the source of such knowledge to the people.”
Nazrana’s culinary journey on social media began after her family convinced her to start a channel.
Today, her experimental YouTube stint has brought her many requests and praises from the followers.“The idea of ZoonDaeb was a result of persistent prodding by my younger brother-in-law, who gave me the courage to embark on this journey. But I might not have been able to sustain had I not received the whole-hearted support and continuous grooming from my husband and a very dear friend, who have been the constant support all along.”
She says the support of her subscribers keeps her motivated.“I also have a Facebook and an Instagram page, where I keep sharing my videos and other useful tips.”
Nazrana now aims to widen her reach by translating her videos into Kashmiri and Urdu languages.
“I am currently working on this option, and I will Inshallah do it soon,” she says.
The young cook plans to write books in future, as she believes the literature available on Kashmiri cuisine is not enough.
“My channel is a humble attempt to preserve our cuisine and showcase it to the world,” she says about her work.
Joint Hurriyat hails Pak SC’s ruling on Kashmir, GB
Srinagar, Jan 20: Joint Hurriyat Leadership comprising Syed Ali Geelani, Mirwaiz Umar Farooq, and Yasin Malik Sunday held a meeting at the octogenarian leader Geelani’s residence.
At the meeting, the leadership, as per a statement, expressed satisfaction over the verdict announced by the seven judge-bench of Pakistan Supreme Court that upheld the disputed status of Jammu and Kashmir and directed the Pakistan government to provide more citizenship, legal and social rights to the people of Gilgit and Baltistan (GB) besides stating that the lingering dispute of J&K be resolved by means of plebiscite.
“Pakistan Supreme Court in its fresh verdict has laid stress on the fact that till the issue of Kashmir stands unresolved, Pakistan and India must ensure that the people of this region enjoy maximum rights for areas within each country’s control,” the statement read.
At the meeting, the leadership expressed serious concern over the “perpetual incarceration” of many political prisoners languishing in Indian jails and the ill plight and inhuman treatment meted out to Kashmiri political prisoners lodged in various jails including Tihar Jail ,Kathua, Udhampur, Kotbalwal, Samba, Haryana, Rajasthan, Jodhpur and other prisons stating that world organizations should take strong note of the condition of Kashmiri prisoners lodged in these prisons and how legal processes and procedures are misused to detain them and prolong their detentions.
JK Bank quarterly results: Market experts predict 65% long-term upside potential
Srinagar, Jan 20: J&K Bank results for the third quarter have come up with numbers having enough indicators to tell the market pundits that the bank is bound to see a positive growth in the coming days, starting the current quarter.
The bank has exceeded expectations according to the market experts who say the numbers are quite assuring and the script is being strongly recommended for buying with upside potential of 65% in the long term.
As per recommendations by major broking houses like Prabhudas Leeladhar, ICICI Direct, Anand Rathi and Elara Securities, the bank looks strong in long term perspective. At the current price the stock is a great investment opportunity to those interested in the stock market.
Commenting upon the expected move of J&K Bank, Rakesh Kumar, Analyst at Elara Securities said in a written statement: “Jammu & Kashmir Bank’s operating performance was above market estimates as margin improved by 22bp QoQ (basis points Quarter-on-Quarter) due to higher credit yield.”
Kumar, as per the statement, said that lower-than-expected provisions and higher operating profit beat “led to significantly higher net profit of Rs 1.07bn versus our estimates of Rs 0.17bn.”
He added on the balance sheet front, credit grew by 12 per cent YoY while deposits witnessed growth of 18 per cent YoY.
“Within deposits, the rest of India’s (RoI) term deposits grew at an average 48% over the past two quarters, and we believe that such a continued phenomenon will result in increased cost of funds over the long term,” Kumar said.
He said that JKBK has exposure worth Rs 13.5 bn to stress-laden IL&FS Group, of this, the bank has reclassified exposure as sub-standard in Q3FY19, and this resulted in higher slippages at Rs 10.3bn (past two quarters average at Rs 5.1bn), and, as a consequence, both GNPA and NNPA saw a sharp uptick. However, despite higher credit cost, coverage ratio at 66 per cent was close to its past four-quarters average at 68 per cent.
In sync with Elara Securities views, Simi Bhaumik, Technical Equity Analyst (Offficially registered with SEBI) told Zee Business online: “Technically the J&K Bank strip looks strong in long-term perspective. In short-term, the stock has moved from Rs 39 levels to Rs 41 levels. If it breaks the Rs 41-42 levels, it can move for its another resistance at Rs 48. After breaking this level and sustaining above that, one can expect the Rs 65 target.”
Khyber Gulmarg wins best destination hotel award 2018, again
Srinagar, Jan 20: The Khyber Himalayan Resort & Spa, Gulmarg’s first luxury resort, has once again been awarded by Outlook Traveller, India’s prestigious travel magazine.
At the recently held Outlook Traveller Boutique Hotels Awards 2018, the resort was conferred with the Best Destination Hotel Award.
The 3rd edition of the Outlook Traveller Boutique Hotel Awards was held in Haridwar recently where the best boutique properties around the country were awarded for their contribution to the hospitality industry.
The chief guest for the night was Satpal Maharaj, the Minister of Tourism, Government of Uttarakhand.
“We are truly overwhelmed with the response from both guests and traveller writers and of course the eminent jury. This honour is testimony to the hard work by the team at The Khyber ensuring a superlative, international class guest experience and a memorable time in Gulmarg enjoying the natural beauty and activities available all year round,” said Umar Tramboo, MD, Pinnacle Resorts Pvt. Ltd, promoter of The Khyber Himalayan Resort & Spa, Gulmarg.
In a short span, since it opened six years ago, The Khyber Himalayan Resort and Spa has been hugely appreciated for its impeccable service, warm hospitality, and facilities at par with international standards.
The Khyber has consistently received recognition from several hospitality and travel awards including Condé Nast Traveller India, the Last Word in Travel, as Favourite Boutique Hotel –India, for six consecutive years.
In addition to luxurious guest rooms, The Khyber has a Wellness Block, which houses the world-class international spa, The Khyber Spa by L’OCCITANE along with a state of the art gym with the latest equipment, separate steam and sauna chambers for men and women. It also offers an impressive heated indoor pool offering dramatic views of the mountain ranges.
About the Outlook Traveller Boutique Hotel Awards
Outlook Traveller Boutique Hotel Awards 2018 are meant to celebrate an industry that is well in its prime and will remain so long as people seek new experiences and retain their wanderlust.
These are much coveted travel awards, which are given to brands that have left an everlasting impression on their guests through their hospitality and services.
The esteemed jury members along with EY, the process advisors for the event, made the celebrations on the banks of the holy Ganga a great success.
The jury for the 2018 edition was: Aman Nath, chairman, Neemrana Hotels; Dilip Puri, founder & CEO, Indian School of Hospitality; fashion designer Anupamaa Dayal; Anurag Mallick & Priya Ganapathy of Red Scarab Media; and Charukesi Ramadurai, travel writer and blogger.