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Crown Basmati Rice retailers, wholesalers meet in Srinagar

September 11, 2022

Srinagar:  A meeting of Crown Basmati Rice retailers and wholesalers were held in Srinagar.

In 1967, in Tarn Taran, Punjab, DRRK Foods Pvt. Ltd. commenced its early operations.

 Mahinder Pal dedicated his efforts to starting his small-scale business with a vision of unparalleled growth. Today, DRRK Foods has a presence in India and over 25 countries. “We have touched consumers’ lives with the finest basmati rice in the Crown & Amber brand. We have further expanded our product basket to spices, seasonings and other blends under the name of the “Dishi” brand,” Pal said.

A robust quality control culture supports DRRK Foods Ltd. with dedicated and fully equipped quality control centres, micro-biological labs, and manufacturing and processing facilities that are HACCP and ISO 9001:2000 certified, US-FDA & FSA compliant.

“Our vision is to make CROWN the most trusted and preferred authentic Biryani Basmati Rice brand from the rice belt of Punjab for the true admirers of rice. Rice is more than just a staple food of most Jammu and Kashmir population. It is a part of their culture and a key component of their dishes. No Kashmiri occasion is complete without the ‘baatha.’ It is no surprise that rice is equated to a meal here,” he said.

“We are happy to say that our products Crown & Amber received tremendous support and response as a premium basmati brand. Our authorised distributor, M/s Ahsaan Trading, is working very hard as a channel partner to make Crown Basmati readily available to you in around 1000 outlets in the J&K area,” he said.

The product is also available on Amazon and Flipkart to be delivered directly to your home. DRRK Foods Pvt. Ltd. is nurturing its vision of becoming a leading brand in the FMCG sector by incorporating the production of various food-related goods which experience high consumption and sales. We aspire to be a household name in the Indian homes and a part of the daily life of our consumers locally and globally by serving people across the length and the breadth of India and holding a strong presence worldwide. Our expansion plans include reaching ten lakh plus towns across India and taking the current turnover of $100 million and doubling it by 2025.


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